Top Flooring Retailer Taps Blueport Commerce for E-commerce Solutions

Blueport Commerce expands market reach with development of online retail website for Flooring America.

Waltham, MA, March 08, 2009 --( Blueport Commerce, the leading provider of managed e-commerce solutions for considered commerce retailers, today announced the launch of e-commerce for Flooring America, one of the largest retail cooperatives in North America. Blueport Commerce provides Flooring America with a complete suite of e-commerce solutions, including the development and management of over 600 Flooring America e-commerce websites.

“Blueport Commerce’s deep understanding of how to transact considered purchases online has allowed us to offer our customers a best in breed online experience,” commented Vinnie Virga, President of Flooring America. “Through the solutions provided by Blueport Commerce, customers can browse our extensive selection of flooring solutions and take advantage of custom, local installation as part of a seamless online purchase process.”

Blueport Commerce has enabled these online retail capabilities for Flooring America’s 600+ independently owned and operated stores. Through its unique franchise module, Blueport Commerce has developed fully integrated e-commerce websites for each independent location, including store–specific URL’s and site content, custom pricing and promotions, and order management. Common functions such as maintenance of the online catalog, payment and order processing, and online strategy are provided centrally by Flooring America’s corporate office. This integrated system - built, hosted and managed by Blueport Commerce - enables the 600 Flooring America stores to maintain their unique, local identities, while taking advantage of the massive scale of the Flooring America cooperative.

Flooring America's parent company, CCA Global Partners, is committed to an Integrated Marketing Strategy, which begins with understanding the customer and creating solutions that help them realize their personal goals. "An integrated online and offline shopping experience benefits consumers by saving their time and money. To be effective, it requires a deep understanding of the customer. The Blueport Commerce e-commerce platform will provide this customer data, as well as a powerful marketing tool to tailor our products and services to customers’ home improvement projects," explained Dean Marcarelli CMO of CCA Global Partners.

“Our agreement with Flooring America is a natural extension of our business, representing our growth and development beyond the furniture industry,” commented Carl Prindle, chief executive officer of Blueport Commerce. “The launch of Flooring America’s new commerce platform demonstrates both the effectiveness of our e-commerce solutions and our ability to meet the complex online retail needs of companies in complementary industries.”


About Blueport Commerce:
Blueport Commerce is the trusted provider of e-commerce technology and services to considered commerce retail chains representing over 1000 stores and $4 Billion in sales. Created by the management team of, the furniture industry’s leading e-commerce solution, Blueport Commerce is a one-stop shop combining a decade of experience, innovative technology and customized services to help make the considered commerce retailer’s transition to e-commerce easy, worry-free and profitable. Learn more at

About Flooring America and Flooring Canada:
Flooring America (FA) and Flooring Canada (FC) are divisions of CCA Global Partners, the world’s largest flooring group. With a sales volume of $1.7 billion, FA and FC comprise 600 member-owned floor-covering stores throughout the U.S. and Canada. Flooring America and Flooring Canada provide members with exclusive brands and unique warranty programs, comprehensive multimedia-advertising programs, complete showroom-merchandising packages, plus sales and management training. Learn more at

About CCA Global Partners:
CCA Global Partners is one of the largest privately held companies in the United States. For nearly a quarter of a century, CCA Global has partnered with entrepreneurial retailers to create a cooperative retail powerhouse unmatched in the marketplace. With 14 independent business brands and more than 3,600 locations, CCA Global Partners is well positioned to positively impact the success of independent businesses. For more information on CCA Global Partners, go to
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