Infor Supports Hoomark to Smooth Business Focus Change Through Increased Transparency and Agility

Gift-Wrap Producer Implements Infor ERP Visual, Infor ERP VISUAL CRM and Infor EAM Enterprise Edition.

Atlanta, GA, March 12, 2009 --(PR.com)-- Infor today announced that Hoomark, a worldwide gift-wrap producer, has selected Infor ERP VISUAL, Infor ERP VISUAL CRM and Infor EAM Enterprise Edition to increase transparency across all processes within the enterprise. After closing the deal with Infor channel partner Quartess, Hoomark will receive a fully integrated solution package providing key insights in management information, more flexibility along the supply chain as well as improved capabilities to drive sales, distribution and customer services. Infor’s solutions are highly scalable and designed to grow with Hoomark’s continuous expansion. Today Hoomark produces around 125,000 miles of gift-wrap paper per year in the Netherlands – enough to wrap the globe five times.

Hoomark has been challenged lately by a shift in its business focus. “A few years ago, we concentrated on production as our core competence. Over the years, we expanded our distribution business, which today generates about 30 percent of our annual revenues,” says Joost Bogers, managing director of Hoomark Gift-Wrap Paper BV. In Quartess, Infor’s channel partner, Hoomark found a single partner able to deliver comprehensive support for its requirement in production and distribution planning, asset management and customer service. “Infor’s product strategy of extending industry ERP applications with additional solutions allowed us to offer Hoomark a one-stop shop. Hoomark will be able to deploy a flexible software package enabling all stakeholders at Hoomark to pull the right information at the right time,” says Jan Muller, Managing Director of Quartess SCS.

Hoomark chose ERP VISUAL for proven functionality supporting the manufacturing, purchasing, project management, and customer order processes, enabling Hoomark to increase operational efficiencies and improve productivity. Hoomark will also gain quicker access to more relevant enterprise data and have more options in the configuration of data fields, delivering greater flexibility and enhanced convenience. EAM Enterprise Edition helps to save money and time by optimizing maintenance resources and improving equipment and staff productivity. With ERP VISUAL CRM, Hoomark will be able to create a strong customer dialogue that helps to integrate marketing initiatives efficiently. As Hoomark produces for distribution as well as for key accounts and is a license partner of various well-known brands, ERP VISUAL CRM facilitates managing and optimizing customer relationships.

“Hoomark is a multifunctional, growing company with a broad product portfolio that must be able to respond to new trends and customer demands in a fast and flexible manner,” says Theo Koster, Sales Director, Infor. “The combination of Infor ERP VISUAL, Infor EAM Enterprise Edition and Infor ERP VISUAL CRM will cover the entire business process from customer order to delivery. It gives Hoomark access to precise information on all business levels, from production and sales to finance and brand awareness, enabling the company to fully control costs and maximize potential for savings.”

About Hoomark
Hoomark Gift-Wrap Partners was founded in 1977 and became a division of International Greetings PLC in 2004. Hoomark produces wrapping paper and accessories for all occasions. Together with the other divisions the company provides the whole of Europe, but also Australia and the US with gorgeous packaging materials. Thanks to the collaboration with European top designers Hoomark produces a large number of new designs each year that follows the latest trends and suit a variety of different tastes. The company is licensed to produce Disney, Warner Bros, Barbapapa and Strawberry Shortcake, and are therefore able to meet the requirements of a very large market.

About Quartess
Quartess is the Infor partner in the Benelux for the Infor ERP Visual product line and for the Infor EAM Enterprise Edition software. As a long-time Infor partner since 2000, Quartess works with a dedicated team of highly experienced and educated employees to sell, implement and service both Infor products. Quartess’ focus with Visual is on small-to-midsize manufacturing companies in branches like Capital Equipment, High Tech Electronics, Aerospace & Defence, Plastics and Generic supplies. With the EAM maintenance software the focus is on industry, facility management and fleet owners. For additional information visit www.quartess.eu

About Infor
Infor acquires and develops functionally rich software backed by thousands of domain experts and then makes it better through continuous innovation, faster implementations, global enablement, and flexible buying options. In a few short years, Infor has become one of the largest providers of business software in the world. For additional information, visit www.infor.com.

For more information:
Dan Barnhardt Cameron Smith
Wunderkind Public Relations Infor
404-601-3660 x 122 678-319-8280
dbarnhardt@wunderkindpr.com cameron.smith@infor.com

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