ion interactive Further Enhances LiveBall Platform Capabilities with iSpeakVideo

ion interactive teams up with iSpeakVideo to integrate "borderless video" into its LiveBall post-click marketing platform. With this new technology, it is now possible for LiveBall users to easily add a virtual spokesperson to their landing pages and conversion paths.

Boca Raton, FL, March 12, 2009 --(PR.com)-- LiveBall software makes it simple for companies to add video spokesperson to landing pages, microsites and conversion paths.

ion interactive, the leading provider of post-click marketing services and software, today announced that its LiveBall post-click marketing platform now seamlessly integrates “borderless video” provided by iSpeakVideo.

The LiveBall SaaS platform allows marketers to create, test and analyze landing pages, microsites and conversion paths without developers, code or IT assistance. Using a series of templates and a sophisticated “WYSIWYG” editor, users can create rich, multi-media landing experiences including flash objects, widgets and social elements. Now it is equally as simple to add a virtual spokesperson using the “borderless video” pioneered by iSpeakVideo.

“Engaging, involving landing experiences really do impact the bottom line”, says Anna Talerico, ion interactive’s Executive Vice-President, “In fact we consistently see conversion rates for our client base over three times the industry average. This video capability from iSpeakVideo adds another game-changing tool to our clients’ arsenal.”

According to Erik Kretschmar, VP of business development for iSpeakVideo, “We’re excited to see how ion will integrate our ‘borderless video’ into the landing experiences they create for their clients. Adding a virtual spokesperson will help ion’s clients connect with their customers in a personal way and drive those conversion rates even higher.”

about iSpeakVideo
iSpeakVideo is the leading provider of online video spokesperson technology. Headquartered in Boca Raton, Florida, FL iSpeakVideo is home to a state-of-the-art video production studio, talented technology and creative teams, sales force and customer service. It maintains a network of more than thirty video studios in every region of the U.S. plus Canada, Europe and Asia to meet clients’ needs. iSpeakVideo also operates iSignVideo, which provides online sign language services for the hearing impaired.

about ion interactive
ion interactive is the leading provider of post-click marketing services and software. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion interactive founders Scott Brinker, Justin Talerico and Anna Talerico are the authors of “Honest Seduction: Using Post-Click Marketing to Turn Landing Pages Into Game Changers.”

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ion interactive
Megan Leap
888-466-4332
www.ioninteractive.com
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