Detroit TiE (The Indus Entrepreneurs) Presents Cost Effective Marketing for Your Business

Farmington Hills, MI, March 19, 2009 --( The Detroit chapter of TiE, The Indus Entrepreneurs, is holding a panel discussion titled Cost Effective Marketing For Your Business, Thursday, March 26th at the Westin Hotel in Southfield, Michigan.

The event is open to the public and begins at 5:30 p.m. with a networking session and cash bar. Presentations begin around 6:15 and will last until 7:30 p.m. The event is free to members of TiE and only $20 for non-members.

“As Michigan’s business landscape dramatically changes, our members want to know how to reach customers in this challenging economic time, in the most cost-effective manner,” said Tel Ganesan, President, TiE Detroit chapter. “That’s why we have invited marketing leaders who are skilled at the latest techniques to communicate messages to targeted audiences.”

Panel discussions will include the following topics and presenters:

➢ Introducing e-publishing into your marketing plan, Gale® – a world leader in e-research and educational publishing for libraries, schools and businesses
➢ Changing world of media and dynamics of media relations, Marx Layne & Company– one of Michigan’s most effective marketing and public relations agencies
➢ Taking advantage of social media for your business, Marx Layne & Company
➢ Advertising on the Internet, Henry Ford Health System - Founded in 1915 by auto pioneer Henry Ford, the health system is committed to improving the health and well being of a diverse Michigan community.

RJ King, editor of dBusiness, will moderate the discussion.

TiE has grown to become the world’s largest non-profit organization for entrepreneurs. The Detroit Chapter of TiE is a not-for-profit network of entrepreneurs and professionals dedicated to the advancement of entrepreneurship in Michigan and is one of 49 regional chapters across 11 countries. TiE strives to foster and nurture entrepreneurship by providing educational, networking and mentoring platforms to its members. You can learn more by visiting

Marx Layne
Emile Mahanti