Bloomington, IN, March 21, 2009 --(PR.com
)-- Strategic Market Research that Drives Business.
Expert Researcher Outlines Key Aspects of Qualitative, Quantitative Strategic Market Research.
Before new products are launched and business plans are executed, there is a crucial step: market research. Strategic market research is key for exceptional companies, and veteran researcher Anne E. Beall, Ph.D. details the critical aspects of this important science in her new book, Strategic Market Research: A Guide to Conducting Research that Drives Businesses (published by iUniverse).
What makes strategic market research so crucial for successful business ventures is the approach. The strategic approach is different than most market research in terms of how the research is designed, how insight is derived and how data is eventually interpreted. Beall describes this method, which she breaks down into essential steps:
· Identifying the strategic questions that will help a business
· Using the right research techniques to answer these questions
· Obtaining the level of depth required to have insight
· Reading the nonverbal communications of research respondents when doing qualitative work
· Identifying the emotional aspects of human behavior
· Using statistical analyses to understand what drives markets
· Going beyond the data to interpret the results and make strategic recommendations
Beall, who has spent 15 years as a researcher specializing in conducting large-scale, complex strategic studies for Fortune 500 companies, discusses both quantitative, numbers-driven research, as well as qualitative research guided by focus groups and interviews with members of a target audience. She also provides valuable real-life examples of instances in which the strategic approach to research reaped positive benefits for companies and non-profit organizations.
An insightful guide, Strategic Market Research: A Guide to Conducting Research that Drives Businesses is a comprehensive, informative guide for anyone hoping to spark research-based change within an organization.
Anne E. Beall, Ph.D. is president of Beall Research & Training, Inc. She specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts. She received her M.S., M.Phil. and Ph.D. degrees in social psychology from Yale University.
iUniverse is the premier book publisher for emerging, self-published authors. For more information, please visit www.iuniverse.com.
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