Screen Pages Launches Next Generation, Open Source E-Commerce Service Using Magento

Screen Pages, the e-commerce services agency, has launched a new e-commerce service using the fast-growing open source Magento e-commerce platform.

Guildford, United Kingdom, March 21, 2009 --( The Magento e-commerce platform, developed by California-based Varien, is a feature-rich e-commerce platform built on open-source technology that provides online retailers with unprecedented flexibility and control over the look, content and functionality of their online shops. It has a modular architecture, industry-leading features and powerful marketing and merchandising tools which have quickly made Magento the fastest growing e-commerce platform on the market.

Since 2000, Screen has developed over 100 e-commerce websites using its own implementation of Microsoft Commerce Server. Its clients – many of them household names - sell close to £10m of goods per month on the internet. Screen Pages offers “best practice”, fully bespoke e-commerce websites that uniquely reflect a brand’s design, product range and marketing strategy.

With online sales increasing, businesses want to invest in new capabilities and gain more control over their websites. As an open source platform, Magento has a wide community of users, with many publicly available extensions and it enables retailers to “own” their websites.

Amongst the state-of-the-art e-commerce capabilities supported by Magento are:

- social & community shopping (such as reviews, social tagging, polls, RSS feeds)
- alternative payment methods such as Paypal and Google Checkout
- multi-language, multi-currency, mult-catalogue & multi-fascia websites
- best practice e-commerce (SEO, faceted/guided navigation, single-page/guest checkout)
- A/B split testing, integrated analytics & landing page creation
- Phone order entry and order management

New Magento customers will be able to benefit from Screen Pages’ proven e-commerce credentials, insight, and dedicated full offering service. Existing Screen Pages’ clients will be able to take advantage of the extended capabilities, increased portability and the open source approach.

“We’re very excited about the potential for Magento in the UK,” said Roger Willcocks, Screen Pages’ managing director. “As a platform, it’s clearly ahead of the game: it ticks all the e-commerce boxes plus it’s open and non-proprietary. We’re already engaging with clients who are planning their next generation websites and we can already strong interest in the market, mirroring the take-up in the US and the rest of Europe.”

For more information on the service see the Magento Ecommerce Service web page.

Roger Willcocks
01932 359160