The RoomPlace to Open Its First The MattressPlace Store in Cicero

New store concept devoted solely to mattresses opens at Cicero Avenue location in April 2009; launch coincides with The RoomPlace renovation.

Chicago, IL, March 24, 2009 --( Building on their success in the home furniture market, The Roomplace will soon be opening a new store devoted solely to mattresses. The MattressPlace, as it will be aptly named, is scheduled to open April 2009. Its opening will correspond with the renovations and expansion to the existing The RoomPlace location on Cicero Avenue.

Finally, it will be easy for mattress buyers to identify and choose between mattresses that are made specifically to fit their individual personal sleeping preferences. To achieve this, The MattressPlace will launch a concept new to the Chicagoland area: Color Coded Comfort. With five different comfort levels, each indicated by a different color, to choose from, customers will no longer be in the dark when choosing the perfect mattress.

Of course, paying the right price for your mattress makes it easier to sleep, as well. The MattressPlace will have a number of affordable value options for each comfort level, guaranteeing that customers will find the right mattress at the right price. For more information about The MatressPlace and other company developments, please visit the official RoomPlace blog at

About The RoomPlace
Founder Sam Berman sold furniture door-to-door before opening his first store in Chicago in 1912. Until 1985, The RoomPlace opened as a single store in the Windy City. Today, headquartered in Lombard, Ill., The RoomPlace operates 20 stores in Chicagoland, including three showrooms in metro Chicago; 14 in suburban Chicago; and single showrooms in Rockford, Ill., and Merrillville and Mishawaka, Ind. The RoomPlace showrooms create a retail environment unique and inviting to today’s furniture customer. One-of-a-kind designs create an environment unlike those found in traditional furniture retailers. For more, visit The RoomPlace online at

The Roomplace
Yamileth Medina