MarketingSherpa Announces the Winners of the 2009 Email Marketing Awards

MarketingSherpa recognized email campaigns with unusually good results at its 4th Annual Email Awards Ceremony held during MarketingSherpa's Email Summit 09.

Warren, RI, March 30, 2009 --( MarketingSherpa announced the winners of its annual 2009 Em@il Marketing Awards during Email Marketing Summit ’09 held in Miami March 15-17. The 4th annual awards ceremony recognized those email campaigns with unusually good results in both the consumer and B2B categories.

MarketingSherpa will be writing a complete article about the winning campaigns, complete with creative samples and results.

“MarketingSherpa’s Email Marketing Awards are all about superior results,” said Bob Lorum, MarketingSherpa President. “We received approximately 300 outstanding submissions this year. In fact, almost half of those who did not win could have won in past years. That says a lot for the way email marketing has progressed over the past few years. This year we had more international winners than before, demonstrating the global nature of email marketing.”

The Email Marketing Awards 2009 was sponsored by ExactTarget. The winning campaigns in thirteen categories were:

#1. Best Promotional Blast-Direct Sale or Lead Gen Offer

Silver B-to-B: Whitepaper - Openet
Honorable Mention B-to-B: HR & Payroll’s “Big 3” - Ultimate Software
Gold B-to-B: Advanced Automation - Wells Fargo & anderson|skow

Silver Consumer: Video Email Campaign - IBM
Gold Consumer: National Hockey League Ticket SaleBlast - National Hockey League & e-Dialog

#2. Best Single Welcome Letter (to New Subscribers)

Gold Consumer: Epson Opt-in Offer - Epson Deutschland & Rabbit eMarketing Sinn von Graeve

#3. Best Automated Series – Auto Responder

Silver Consumer: Adobe Monthly Event - Adobe Systems & G2 Direct & Digital
Gold Consumer: Sony Rewards Welcome Campaign - Sony Corporation & Datran Media

#4. Best Triggered Personalized Email

Silver Consumer: British Airways - British Airways & e-Dialog
Silver Consumer: Air Miles Shops Triggered - Air Miles Reward Program & Direct Antidote
Gold Consumer: Phone Balance Trigger - Capital One

#5. Best Postcard-Style Campaign

Silver B-to-B: Planta Tree - Dell & T3
Gold B-to-B: Blue Tent Christmas Carol - Blue Tent Marketing

Silver Consumer: Nuestros Deseos Navidad - Emagister
Gold Consumer: Summer Marketing Campaign - Rare Method

#6. Best Limited Series Email Newsletter for Marketing Purposes

Silver B-to-B: Product Launch Campaign for Retail Mastery System - WhizBang! Training
Gold B-to-B: Imaginality 2008 - Roche Diagnostics & rabbit eMarketing Sinn von Graeve

Silver Consumer: Arrive Lounge Series - Sears & OgilvyOne
Gold Consumer: The Koleos Caravan - Renault Romania & White Image Grup

#7. Best Promotional Re-launch Blast

Gold B-to-B: Re-launch of the SM:ILe newsletter - SM:ILe Communication & rabbit eMarketing Sinn von Graeve

Silver Consumer: Invisalign Re-engagement - Align Technology & VML
Gold Consumer: Show Us Your Proof - Olympus Corporation of the Americas

#8. Best (or most dramatic) Test You Learned From

Silver B-to-B: The Cleveland Institute of Art - The Cleveland Institute of Art
Gold B-to-B: Your Inbox Has Feelings, too - Dell & T3

Silver Consumer: Air Tran Airways A+ Rewards - Air Tran Airways & e-Dialog
Gold Consumer: Creative Best Practices - Capital One

#9. Best List Growth Campaign

Silver Consumer: Sprint Email Opt-in Page - Sprint & TEQUILA NY
Gold Consumer: Sears Get in to Win - Sears Canada & M Marketing Inc

#10. Best Internal Email Campaign
Silver: Duke University's Office of News & Communications -Duke University
Gold: Destination: Wellness - Lockton Associates & ER Marketing

#11. Best Email Contest Campaign

Gold Consumer: Win My Dream Destination Contest - Air Canada & ThinData

#12. Best Email Opt-in Campaign

Honorable Mention B-to-B: Leading In Tough Economic Times - Paradigm Learning
Silver (tied) B-to-B: HP Technology at Work-Product Specific Editions -Hewlett-Packard & Pepper Global
Silver (tied) B-to-B: WebSphere Rocks - IBM
Gold B-to-B: Mid-Market Economic Stimulus Campaign - BT Business &

Silver Consumer: Pizza Hut’s Exclusive Online Offer Email(s) - Pizza Hut & Imc2
Gold Consumer: Quelle Christmas Campaign 2008 - Quelle & rabbit eMarketing Sinn von Graeve

#13. Best Email Newsletter for Marketing Purposes

Silver B-to-B: Ceridian Small Business - Ariad Custom Communications & Ceridian Small Business Solutions
Gold B-to-B: Ni News - National Instruments

Silver Consumer: BlueGrass Cellular - BlueGrass Cellular & Paramore/Redd Online Marketing
Gold Consumer: TMG - Telegraaf Media Groep & Silverpop

Silver Nonprofit: MyCom -United Methodist Communications
Gold Nonprofit: Continuing Education - University of North Carolina at Charlotte

MarketingSherpa’s Email Marketing Awards reward email campaigns that work. They are chosen primarily by response rate and how these rates were connected to the overall strategy and campaign goal. Creative is also evaluated, but in relation to the results. All judges come from MarketingSherpa.

MarketingSherpa ( publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and nine content-specific newsletters for hundreds of thousands of B-to-B, email, search, content, and consumer marketing professionals worldwide each week. In its ninth year, the internationally recognized marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers practical research data and information, professional training and networking summits for marketers worldwide.

Tabbatha Marcus