Absolutely Public Relations Celebrates Its Aluminum (Tenth) Anniversary in Business
Absolutely Public Relations is celebrating its tenth, or aluminum, anniversary per celebration lore. Owner/Founder Maggie Chamberlin Holben, APR, says a milestone anniversary in business is cause to celebrate the client partnerships that made the longevity possible. To that end Holben salutes these current clients: Colorado Cleantech Industry Association, Bell Aquaculture, Colorado BioScience Association, Baxa Corporation, Dr. Martha Lucas/Cosmetic Acupuncture Seminars, and Holben Building Corp.
“To that note I salute and celebrate these current clients: Colorado Cleantech Industry Association, Bell Aquaculture, Colorado BioScience Association, Baxa Corporation, Dr. Martha Lucas/Cosmetic Acupuncture Seminars, and Holben Building Corporation,” Holben says.
Results-Focused Media Relations Consulting
Holben believes Absolutely PR’s intent focus on campaign results and regular monitoring is what helps separate her firm from others. Also, during the past decade, Absolutely PR has aggressively embraced and incorporated the Internet and social media tactics into its package of value-added services for clients. Absolutely PR offers PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com to help clients achieve media relations success. The company also maintains News Feed Blogs to turn up the volume on client messaging.
In March, Absolutely PR successfully placed a 168-inch feature for Bell Aquaculture in the Chicago Tribune print edition (it also posted online). The article by Food Columnist Bill Daley ran in the “Good Eating” section of the print edition. Ad value equivalency if the print exposure equates to $67,872. Print circulation reported by Cision MediaSource is 516,032 and the web edition has 3,615,338 visitors per month. Also, in March Bell Aquaculture was featured in a television story on Newslink Indiana and in an article in Fish Farming International. Bell Aquaculture’s news feed blog is found at http://indianayellowperch.blogspot.com.
Colorado BioScience Association (CBSA) has also enjoyed similar positive media exposure through the assistance of Absolutely PR. During first quarter 2009, CBSA has had placements locally in ColoradoBiz Magazine, Denver Business Journal, Rocky Mountain News, Denver Post, Fort Collins Coloradoan, Northern Colorado Business Report, Boulder Daily Camera, Boulder County Business Report and the Colorado Springs Business Journal. Q1 trade placements included Genetic Engineering News, Med Ad News and two placements in Bioregion News. Internationally, Absolutely PR placed a page and a half article for CBSA in the winter edition of the European Life Science Journal.
Since initiating CBSA’s media relations program in 2005, there have been 619 recorded print editorial media placements featuring CBSA, which is the equivalent of $448,361.93 if the same amount of space was purchased in advertising. This exposure totals 37,901,225 in circulation (figures as of February 28, 2009, media metrics report). Absolutely PR also manages CBSA’s Twitter page (http://www.twitter.com/cobioscience) – followers now total 1,350. Further, Absolutely PR manages CBSA’s LinkedIn group (http://www.linkedin.com/groups?about=&gid=98468&trk=anet_ug_grppro) – membership currently totals 288.
Baxa has also has experienced similar positive media exposure through its relationship with Absolutely PR during the past six years. Since initiating Baxa Corporation’s media relations program in 2003, there have been 450 recorded print editorial media placements featuring Baxa, which is the equivalent of $626,138.74 if the same amount of space was purchased in advertising. This exposure totals 43,861,646 in circulation (figures as of February 28, 2009, media metrics report).
In February, Baxa Corporation’s STAR Center training facility was featured in a Pharmacy Purchasing & Products product spotlight, http://www.pppmag.com/pp-p-february-2009/product-spotlight-baxa-corporation.html. Further, in 2008, Absolutely PR placed Baxa articles in these key trade publications: Medical Design, Managing Infection Control and Contamination Control.
About Maggie Chamberlin Holben
Holben is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. She has served on the CBSA board of directors since April 2005, chairing the association’s Communications Committee. Frequently interviewed as a Public Relations Expert by the media, Holben’s expert PR perspective was included in the March 18 lead article in the Boulder Daily Camera article, "Feds: BCH wasn't told to withhold information about dirty needles," found at http://www.dailycamera.com/news/2009/mar/19/boulder-community-hospital-ashton-daigle-drugs.
She holds a B.A. in Journalism from the University of Oklahoma and has taught both advertising and PR courses at the university level. Most recently, Holben’s “Seven Ways To Get The Media Attention You Deserve” article was published in the PRNews’ Media Training Guidebook, 2009 Edition. She blogs pitches, placements and PR tips at http://denverpr.blogspot.com and tweets from http://www.twitter.com/DenverPR.
About Absolutely Public Relations
Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the international, national, trade press, local and social media. Visit http://www.AbsolutelyPR.com.
Maggie Holben, Absolutely Public Relations - 303-984-9801, email@example.com
Maggie Chamberlin Holben, APR, CIARP