ZOIC Revamps ZOIC.com to Welcome Spring 2009 Line

San Diego, CA, April 04, 2009 --(PR.com)-- ZOIC Clothing, the cycling and outdoor clothing manufacturer, announced today the launch of a newly designed website, www.ZOIC.com. The new design coincides with the ZOIC Spring 2009 collection arriving at retail this month. New additions to the site include the ZOIC Blog, Commuter Corner, a section dedicated to bike commuting and EcoZOIC, a collection that features items using bamboo charcoal and organic cotton. In addition to these new sections, web visitors can now browse the latest offerings and are able to comment and review their experiences with the product directly on each product page.

The new website serves mainly three purposes:

* An e-commerce solution and support for customers who wish to learn more about the products they are purchasing.
* A resource center to engage and educate consumers on a variety of cycling topics including mountain biking, commuting, and sustainability.
* A gathering place for biking and outdoor enthusiasts alike to share stories and experiences.

“With the wide ranging products we now offer, including ZOIC men’s, women’s and kid’s cycling product, and the new Streetside collections for men and women, which feature a more casual lifestyle approach to cycling and adventure travel, we needed a website that enhances our image, content, and brand,” said brand specialist, Ashley Bridges.

“The new ZOIC.com is a platform that allows us to openly interact with our customers via product reviews, blogs, and forums; customer feedback that will shape our products in the future.” said Bridges. “Our goal is for ZOIC.com to be an interactive resource center for national, regional and local topics such as commuting, events, races, trail reviews, local rides, sustainable products and practices, future product development, family & kids’ cycling, and much more. Check back in regularly to see what’s being said about the site, or feel free to drop a line yourself.”

About ZOIC Clothing: Located in San Diego, CA, ZOIC is one of the first cycling clothing companies to create the integrated “baggy” mountain bike short and is a pioneer in the casual and technical elements of performance knit jerseys. ZOIC’s core purpose is to continually create outdoor clothing that embodies five key elements: performance, fun, comfort, sustainability, and aesthetics. The company’s products are carried by independent bike dealers, national sporting good chains, online retailers, and national outdoor retail chains. For more information about ZOIC, visit www.zoic.com.

ZOIC Clothing
Ashley Bridges