Wayne, NJ, July 22, 2006 --(PR.com
)-- StreetGlow, Inc., automotive performance lighting company, today announced that it has incorporated an authorized dealer program to further aid in the distribution of StreetGlow’s product mix. This program will enable StreetGlow to focus its resources toward aiding dealers and distributors making the performance lighting category one of the most profitable. Though the complete terms of the program were not disclosed, preliminary reports point to generous cooperative advertising dollar benefits (never before offered) as one of the main components.
Keith D. Korchma, National Sales Manager for StreetGlow, Inc. said, "These programs are a great fit to complement the existing distribution chain. By giving our resellers tools to promote performance lighting, we plan to increase the dealer’s value through reinvigoration of installation services, as well as investment in line extensions and merchandise sales. At the same time, we are actively pursuing other avenues that will expand StreetGlow’s footprint. We know the automotive and motorcycle aftermarket segments extremely well.”
"This program dramatically increases critical mass for Street Glow," Korchma said. "We now have over 1500 dealers covering niche markets. The authorized dealer program will allow them access to their account via secure online software, direct purchase referrals from streetglow.com, and the availability to all support services StreetGlow has to offer. We have instituted a minimum advertised pricing (MAP) policy to eliminate predatory price methods and secure profit potential. Authorized dealers will have access to integrated merchandising support both in retail and wholesale - building on a long-standing presence in specialty distribution channels and non- traditional retail outlets."
StreetGlow products include automotive neon, LED lighting, Pro-series® strobe kits, and Xenon white® replacement bulbs. For additional information on their authorized dealer programs, refer to www.streetglow.com.