Canadian New Media Company Officially Launches, Prime for Web 2.0 Success

MediaMiser, a Canadian media analysis solutions company, comes out of stealth mode with their web 2.0 based software.

Ottawa, Canada, July 24, 2006 --( MediaMiser, offering technology-based media analysis solutions, today officially launched their company along with a software solution that will revolutionize the way businesses and government track and analyze the news.

MediaMiser ( was built from the ground up without venture capital investment, and has quietly become the go-to solution for public relations and communications departments looking for cost-effective and thorough media analysis.

Already with a stable of Canada’s top brands and leading federal and provincial departments subscribed to their proprietary media analysis software, MediaMiser™ Enterprise, the company is looking to generate more national awareness with increased PR and marketing initiatives—and today officially came out of stealth mode.

“Building our company with our own investment and sweat equity required a different way of thinking to ensure long term success,” said, Vice President of Client Services and Co-Founder Chris Morrison. “We’ve kept a low profile to date so we could stay under the radar as we added new features and formed our team. By doing this, we created cost-effective solutions for ourselves that ultimately mean a greater return on investment for our customers.”

The idea for creating a software solution to help better manage and analyze media content was the brainchild of Brett Serjeantson—who benefits from a unique combination of public relations experience with extensive software and database development. He believes the company is a great illustration of the next generation of web-based solutions—a movement becoming commonly known as ‘Web 2.0.’

“There was an opportunity to completely change the way media analysis was conducted and we’ve tackled it using a unique combination of technology along with numerous data sources and business intelligence information—which is what ‘Web 2.0’ should be all about,” says, Chief Technology Officer and Founder Serjeantson. “We might not see the gravity defying growth and frenzied investment that is identified with the early Dotcom experience, but we are guaranteed to see greater success with this next wave of web-based solutions, and MediaMiser is a great example of this. The bottom-line is, 'Web 2.0' phenomenon is more about need and less about greed."

The automated media analysis that is produced in real-time using MediaMiser Enterprise was developed specifically for the needs of the communications and public relations’ industry. A series of graphical charts and data streams are created on-the-fly to measure or analyze: key issues, top reporters and media outlets, share of voice, brand prominence, article type, circulation, spokesperson quotes and regional impact—all cross-referenced by tone/sentiment of the media articles specifically rated for each individual client.
“We offer a variety of consulting solutions to complement our software offering,” says Morrison. “This includes in depth written analysis reports, daily distribution of media clips, content provider selection, and tonality. We realize the most effective way to provide accurate and consistent article tone is through human-based scoring—while technology can help automate and cross reference the report itself it falls short in effectively rating the article specific to each individual client.”

MediaMiser is also taking advantage of the latest news collection tools available, including Real Simple Syndication (RSS) for monitoring of online news and blogs.

MediaMiser Ltd. offers media analysis software and consulting services. Since its creation in 2003, it is emerging as Canada's leading provider of media analysis solutions, and has attracted a range of clients from Fortune 500 companies to non-profit organizations.

For more information media can visit and contact:
Chris Morrison
VP, Client Services

Chris Morrison