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IV REPRESENTS

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The New York Poster Show


Patty Soffer of The Soffer Collective, Vincent Nelson of IV REPRESENTS and Joseph Lombardo of Artists and Creatives, announces the 2009 NY "PeepShow" Poster Show, featuring designers, artists, and photographers from across the globe to benefit Memorial Foundation Breast Cancer Center.

New York, NY, April 24, 2009 --(PR.com)-- Three leading members of the creative community, led by Patty Soffer of The Soffer Collective, Vincent Nelson of IV REPRESENTS and Joseph Lombardo of Artists and Creatives, announces the 2009 NY "PeepShow" Poster Show, featuring designers, artists, and photographers from across the globe to benefit Memorial Foundation Breast Cancer Center.

The show, created by longtime Soffer Collective art director Manny Prieres, features work by Perez, Whitney Biennial Winner Bert Rodriguez, Photographer Thomas Hodges and many others. The Posters will be available for silent auction and all of the proceeds will be presented to the Memorial Foundation's Breast Cancer Center in efforts to raise cancer awareness in young women.

The NY "Peep Show" Poster Show will be held from 6 to 9pm, Monday, April 27th, 2009 at the Japonaois Resturant located at 111 East 18th Street New York, NY. This event is a free cocktail event open to all who rsvp. There will be a special pre-fixe dinner available to the attendees. 10% of the pre-fixe dinners will be donated by the owners of Japonais to the Memorial Foundation.

Soffer Collective, a Branding + Strategy + Design firm is based in Miami, and will be teaming with their New York creative partners Artists and Creatives and IV REPRESENTS, to host this event. According to The Soffer Collective Principal Patty Soffer, “We are in a time when many artists are out of work. For many reasons, they are consciously giving back to the community, and in turn; the community is very receptive to being involved. The artists are able to create... the Memorial Foundation will get a great donation and all our guests will have a chance to auction and compete for gallery quality work at very fair prices. Everyone involved will have done something to help others.”

Memorial Foundation’s Breast Cancer Center is the leading program of its kind in the Southeastern United States. It offers a superior level of individualized breast cancer care through a combination of medical expertise, advance treatment options and essential support services. The Healthy Me Initiative offers women the latest in education and awareness on the benefits of leading a healthy lifestyle and ensures that resources are available to them.

Vincent Nelson of IV REPRESENTS adds "One of the things that is so vital to the creative community is their ability to create images that are powerful and thought evoking. By holding this event, not only do we have a chance to show great bodies of work, we have a chance to help educate young and older women about early detection."

Joseph Lombardo of Artists and Creatives adds "It is with pleasure to be involved in an event like this to help support this amazing foundation."

e.l.f. cosmetics Chief Marketing Officer Ted Rubin adds, "As part of a movement of young companies with socially conscious agendas, e.l.f. is pleased to participate in an event that spreads awareness about breast cancer while supporting the artistic community.”


Other generous sponsors have come on board to aid in this cause. Japonais Restuarant, Mondern Age, Three Olives Vodka, CPumpian PR, HHC marketing and Elf Cosmetics.

About Soffer Collective:
Inventive creative company that has been in business over 10 years and has successfully reinvented itself to be relevant for today. This design firm consist of a dynamic creative team that provides many creative services. Their creative and branding team specializes design which includes website design, packaging, radio, tv, video, collateral and environmental design.

About the Memorial Foundation:
Memorial Breast Cancer Centers is the leading breast cancer program in Broward County. It offers a superior level of individualized breast cancer care through a combination of medical expertise, advance treatment options and essential support services. The Healthy Me Initiative in collaboration with Memorial Breast Cancer Centers offersthe women in our community the latest in education and awareness on the benefits of leading a healthy lifestyle and ensures that our resources are available to them. For more information, please contact Christine Chediak, Director of Development at 954.265.6438 or www.mhsfoundation.org

About Artists and Creatives:
Artists and Creatives is a boutique creative services talent agency that represents photographers, videographers, graphic designers, creative directors, producers, fashion stylists, and interactive technology developers.

About IV REPRESENTS:
IV REPRESENTS is a photography representation firm that provides commercial photographic services in people, food, beauty, still life, lifestyle and editorial sectors to Art Buyers, Art Directors, Creative Directors, Photo Editors and Designers, both nationally and internationally. Moreover, the photographers of IV REPRESENTS specialize in annual report and corporate sustainable reporting photography.

About e.l.f. Cosmetics:
The philosophy of e.l.f. Cosmetics (EyesLipsFace.com) is that beauty comes from within and our goal is to enable every woman to look and feel her personal best without breaking the bank. Every woman should have the opportunity to participate in prestige quality products, without sacrificing her budget. e.l.f. was named a ‘cosmetics line that lets you go crazy without going broke’ in Oprah magazine.

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Contact Information
IV REPRESENTS
Vincent Nelson
212-227-5056
Contact
www.ivrepresents.com

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