Lugz Becomes Presenting Sponsor of Bluff Magazine Player of the Year Award

Poker’s Most Prestigious Award Now Comes Complete with a Sweet, Sweet Ride Thanks to Footwear Company.

Atlanta, GA, April 29, 2009 --( BLUFF Media, the poker industry’s leading media organization, is proud to announce that the 2009 Player of the Year award now has a presenting sponsor, Lugz Footwear, and the sponsorship comes with a nice perk for whichever poker superstar walks away with the award – a custom built Orange County Chopper.

“We’re thrilled to have Lugz on board as a presenting sponsor,” said Eric Morris, co-founder of BLUFF Media. “We’re proud that we’ve been able to attract a non-industry sponsor to help increase the prestige of the award.”

The Bluff Magazine Player of the Year is awarded to the poker player who has the best results over the course of an entire calendar year. Points are awarded for each tournament finish based on the tournament buy-in and the size of the field. Previous winners include Phil Ivey, Chad Brown and reigning Player of the Year John Phan.

“Lugz is very excited to be sponsoring Bluff Magazine’s Player of the Year Program. The aggressiveness of these players and the pride they take in their craftsmanship in such a synergy of our own brand,” said Larry Schwartz, Executive Vice President of Lugz. “And being able to award this Player of the Year with the Lugz custom build OCC Chopper seemed like the perfect move.”

The bike was built in 2006 by Orange County Choppers and was revealed to the world during episodes of Discovery Channel’s American Chopper. The next stop for the custom built bike could be the garage of some of poker’s biggest names. Michael Binger currently leads the 2009 POY race but Bertrand Grospellier, Jeff Madsen and Scotty Nguyen are all in contention.

To follow the race for Bluff Magazine Player of the Year presented by Lugz visit

About Bluff Media
Bluff Media, LLC is the publisher of BLUFF Magazine, America's leading poker publication,, the leading website for poker news and player rankings as well as FIGHT Magazine, the fastest growing mixed martial arts magazine in the United States. In 2007 Bluff Media was recognized by Harrah's Entertainment Inc as an industry leader when the two companies formed a digital publishing alliance allowing Bluff Media to be the exclusive provider of online and radio coverage of all World Series of Poker-branded events on a global basis.

BLUFF Magazine
Eric Morris