Medical Billing Association Chooses Dodge Communications

Healthcare marketing agency to provide Healthcare Billing and Management Association with PR, marketing support.

Atlanta, GA, May 04, 2009 --( Dodge Communications, a public relations and marketing agency serving the healthcare industry, today announced it has been selected by Healthcare Billing and Management Association (HBMA), a trade association for third-party medical billers, to work on a strategic communications plan.

Dodge Communications will provide HBMA with healthcare marketing and public relations support through a variety of tactics, including updating HBMA’s messaging and analyzing the search engine optimization of the association’s Web site, along with public relations writing and media relations efforts to drive awareness of the HBMA brand and increase the association’s visibility.

“The complexity of medical billing and appropriate physician reimbursement is extremely challenging for the medical providers and our organization has developed many resources to overcome these challenges,” said Brad Lund, executive director of HMBA. “It is our goal to increase awareness of the value HBMA, and its members, provide to the medical community. HBMA leadership selected Dodge Communications to assist in achieving these goals, due to their knowledge and extensive presence within the healthcare industry.”

HBMA is a non-profit, member-led trade association representing third-party medical billing firms. Members of HBMA process claims on behalf of physicians and medical providers. The association works to improve the business of medical billing through promoting cooperation of business resources, working with federal agencies to create policies that work with the medical billing industry, and encouraging the continued education of members through seminars, publications and online forums.

“As the only association for third-party medical billing, HBMA provides important resources and services to its members, while working to improve the billing segment of the healthcare industry,” said president and CEO Brad Dodge. “We look forward to helping the association increase their brand awareness within the healthcare market and updating their marketing tactics.”

About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit or call (770) 998-0500.

Dodge Communications
Megan Harrison