Marketing in a Downturn Offers Fresh Ideas, Techniques for Recession

Inspiring book offers 25 thought-provoking ideas, strategies and tactics that business owners can use to hold or expand their business, even in the current economic conditions. By Stephen L. Eckert of Eckert Marketing,

Pittsburgh, PA, May 05, 2009 --( Marketing in a Downturn gives business owners the positive ideas, strategies and tactics to help hold or expand their business...even in the current economic condition. With 25 concepts to consider, business owners can put themselves into the examples and begin to see application for their situation. Written by Stephen L. Eckert, a 20-year marketing veteran, Marketing in a Downturn changes the game by breaking through the negative messages to provide ideas that will get any business owner thinking.

Written for small to mid-size businesses’ owners or management teams, the book is available in download or printed versions from, as well as through Amazon. At 90-pages, it is a quick read that can lead to immediate action, or longer conversations about strategic direction, the marketing plan and how to go to market during the recession.

“I started writing after reading some of the early articles on how to combat the recession,” said Stephen L. Eckert, the book’s author and president of Eckert Marketing ( “I was reading a lot about cost-saving strategies, but not much on adding value, deepening relationships, and being positive.”

Eckert also noted that while tightening budgets are a reality, the focus in a downturn should be on market share.

“You’re not the only one considering pulling back,” he states, “Your competition is scared, too. It’s the best time to be aggressive.”

Marketing in a Downturn supplements Eckert’s subscription service, which delivers marketing news, training and tactics on a monthly basis through a publication and webinars, and his one-on-one marketing coaching and consulting.

For more information or a free chapter download of Marketing in a Downturn, visit

Eckert Marketing & Communicatons Corporation
Stephen L. Eckert