Genius! Marketing Book Released
Stephen L. Eckert, owner of Eckert Marketing and GeniusMarketing.com, released "Genius! Marketing, How to Brand, Target, and Market Like a Genius." The new book lays out the key principles for business owners and managers to organize and maximize their marketing from the seven-step process from which Eckert consults. - July 11, 2018
The Do's and Don'ts of Social Media Marketing Explained in Webinar Series
Social Media Marketing is a prime opportunity for small to medium size businesses. Yet many aren't sure of the value or how to determine what platforms to use. Plus, SMM "newbies" don't know the ropes...what not to do. This webinar series covers all these topics from deciding what platforms to use, social sites, blogging, video, email, how to add them to a traditional marketing communications mix and tips on what not to do. Prerecorded for easy consumption and user control. - July 31, 2009
Marketing in a Downturn Offers Fresh Ideas, Techniques for Recession
Inspiring book offers 25 thought-provoking ideas, strategies and tactics that business owners can use to hold or expand their business, even in the current economic conditions. By Stephen L. Eckert of Eckert Marketing, www.geniusmarketing.com - May 05, 2009