Illuminate, Inc.
Illuminate, Inc.

Illuminate Brings Learning, Leading and Growing Into Its Booth at the 2009 Annual SPBT Conference in Chicago

Illuminate gets ready to make another presentation at the 2009 annual conference of the Society of Pharmaceutical and Biotech Trainers in Chicago.

Boston, MA, May 06, 2009 --( Illuminate, the Boston-based Pharmaceutical Sales Training Company is ready to be present at the 2009 annual conference of the Society of Pharmaceutical and Biotech Trainers in Chicago, May 11th through the 13th.

The president of the company, Shaun McMahon said, “Illuminate is ready to be part of this year’s Learn, Lead, Grow theme of the SPBT conference with an enthusiastic group of people, a beautiful booth, and plenty of information about the products and services the company has been providing.”

Steve Pietsch, VP of business development, and a well-known, experienced professional within the pharmaceutical and biotech training departments emphasized “Chicago will give us another opportunity to show how Illuminate continues to lead the industry in development of learning initiatives that significantly contribute to a well-prepared and consistently solid sales force.”

“Our goal as a company is to provide solutions that close the gap between technology, training, and implementation for the pharmaceutical/biotech industry,” said Shaun McMahon. Core products, include:

LMS-lite™, co-developed with CSoftUSA, offers a user-friendly learning management system featuring unrivaled flexibility and functionality.

Clinical/launch training solutions focusing on the information and strategies sales representatives need to effectively incorporate marketing and clinical resources and core messaging into every step of the call.

Courageous Selling™, a transformational selling skills workshop that takes sales representatives from mediocrity to maximum sales velocity by instilling the courage needed to broach real issues and forge real business relationships.

Both Mr. McMahon and Mr. Pietsch agreed that “learning is a must in the current economic climate—one needs to know as much as you can to accomplish your career goals, as well to lead the change that makes a difference for providers and patients.”

Illuminate, Inc. ( has been providing innovative pharmaceutical sales training solutions since 2004. Based in Boston, Illuminate offers an unrivalled level of client service and an unparalleled commitment to sales force success. Illuminate is dedicated to maximizing pharmaceutical and biotech sales performance through text-based, workshop, elearning and blended learning programs that make things perfectly clear.

Illuminate, Inc.
Shaun McMahon