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Victoria & Albert Bath

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International Trade Show ISH Proves a Success for Victoria & Albert Bath

Charleston, SC, May 07, 2009 --( Victoria & Albert Bath showed its latest designs in March at ISH 2009, the world’s leading plumbing, heating and air-conditioning trade fair held in Frankfurt, Germany, which marked its 50th anniversary this year.

As a leading manufacturer of freestanding bathtubs, Victoria & Albert exhibited as part of the event’s “Bathroom Experience,” the world’s largest showroom for innovative design and sustainability in the plumbing sector.

More than 202,000 visitors from around the world attended the show, including manufacturers, business and trade, engineers and architects, housing construction and real estate companies.

Helping to welcome the international audience to the Victoria & Albert booth, the company's head office team from the U.K. was assisted by its showroom representatives from France, Germany, Switzerland, Latvia, Ireland, Russia and Spain.

“This year, to mark ISH’s 50th anniversary, we took our biggest exhibit space ever at more than1,000 ft sq,” says Jonathan Carter, marketing manager. “We got rave reviews and incredible interest from the international audience in attendance. The response was overwhelmingly conclusive that volcanic limestone is international in appeal and value.”

Featured was Victoria & Albert’s premium collection including the ios, Amalfi and award-winning Napoli tubs. Also on display were two traditional models, including the recently launched York bathtub. Touting the properties of the brand’s ENGLISHCAST™ material, new POS displays put the spotlight on the volcanic limestone used to make every Victoria & Albert freestanding bath.

For more information or high-resolution photos, please call (800) 421-7189 or go to

Victoria & Albert baths are made from ENGLISHCAST™, a mix of naturally white volcanic limestone and resin. Insulating, stain-resistant and strong, this high-performance material makes it possible to cast a large and complex shape into one flowing, seamless piece. The stone content of ENGLISHCAST™ creates a durable, scratch-resistant bathing well that is easily renewed with a light polish.

About Victoria & Albert®
Victoria & Albert is a global leader in bath innovation and design, creating a versatile range of traditional and contemporary freestanding bathtubs. Known for its durability, every ENGLISHCAST™ bathtub comes with a 25-year manufacturer-backed warranty and is shipped within 48 hours of purchase.

Victoria & Albert products are sold at more than 400 kitchen and bath showrooms across the U.S. and Canada. Established in the U.K. in 1996, Victoria & Albert extended its brand to the U.S. in 2002, and now offers its products in more than 20 countries across the globe.

Contact Information
Victoria & Albert Bath
Mary Sue Lawrence

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