The Water Training Institute Set to Launch Its Certified Managed Print Services Seller(TM) Sales Training and Certification Program [CMPSS(TM)]

Voorhees, NJ, May 07, 2009 --(PR.com)-- Beginning September 16, 2009, The Water Training Institute (a division of Water, a New Jersey-based Professional Services firm) will offer the Certified Managed Print Services Seller(TM) Sales Training & Certification Program, designed for sales professionals that sell and promote Managed Print Services solutions. Managed Print Services (MPS) is a solution which bundles office printers, copiers/MFPs, fax solutions, software, services, supplies, consumables, usage tracking, support, and management all for a single monthly invoice.

The CMPSS(TM) program is designed to provide sales professionals with a thorough understanding of MPS, comprehensive MPS sales training, a tailored MPS sales acumen evaluation & development plan for each participant, and a Certification Exam that – combined with the other aspects of the program - would substantiate that the successful candidate has demonstrated a certain standard of MPS sales performance and comprehension.

According to Jon Reiser, a Principal at Water, “Our customers tell us the Managed Print Services sales training seminars they send their sales reps to are ineffective and don’t really prepare the reps to effectively sell MPS solutions. So they hire Water to come in, re-train the sales reps properly, get them prepared, and to give the managers a written analysis of each sales rep’s preparedness to sell MPS. In the end, the customers end up paying twice for something they should have gotten in the first place.”

The problem, according to Reiser, is that selling Managed Print Services solutions is a different type of sale than the traditional transactional “box sell.” Selling MPS requires the seller to understand the implications for MPS and to sell more strategically. Unfortunately, most sales training programs are taught by consultants that haven’t actually sold much MPS, if any at all.

The team of Water Training Institute associates whom have designed and will deliver the Certified Managed Print Services Seller(TM) program curriculum have collectively sold nearly $1Billion in MPS business. In addition, they bring impressive sales credentials such as IBM Business Unit Executive (in sales), an EVP and several Sales VPs of Fortune 500 Corporations. “Collectively, our brain-trust have more experience and success in sales and selling MPS than probably anyone in the world.” says Reiser. To support this contention, Water is consulting with former Hewlett-Packard Master Consultant Tab Edwards on the design of the CMPSS(TM) program. Mr. Edwards is the author of “Paper Problems,” “Imaging & Output Strategy,” “The Slip,” and “Coffee is For Closers Only!” and is considered to be the foremost authority in the world on the topic of Managed Print Services strategy and optimizing office output environments.

The first Certified Managed Print Services Seller(TM) Sales Training & Certification Program is scheduled for September 16-18 in Philadelphia, Pennsylvania. More information and a brochure can be found on the website www.H2o15.com. “We want to give our customers the assurance that if their sales professionals attend the CMPSS(TM) program, they are getting the best MPS sales training in the world,” says Reiser, “and will receive feedback on every participant’s degree of preparedness to sell MPS.”

About Water
Water H2O15 L.P. (d/b/a Water) is a consulting and professional services firm providing business strategy consulting, sales training (through The Water Training Institute), Managed Print Services solutions & consulting, and Marketing services (through Water Creative).

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