90octane Earns Silver Key Award for Atlas Copco PPC Campaign
The conversion-driven marketing agency strategized and executed an SEM program driving qualified leads and high-dollar sales.
Denver, CO, May 08, 2009 --(PR.com)-- 90octane (http://www.90octane.com) has received a 2009 Silver Key Award from the Colorado Chapter of the Business Marketing Association’s Gold Key Awards program for a strategic pay-per-click (PPC) advertising program. The conversion-driven marketing agency executed the program for Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions.
The program effectively targeted equipment owner/operators and brokers interested in pre-owned water well drilling equipment. 90octane developed a microsite featuring an interactive rig locator to serve as the landing page for prospects who clicked the ads. In only eight months, the program generated hundreds of qualified leads at a very low cost per lead. Efforts also resulted in high-dollar rig sales.
More than 135 Gold Key entries were received in 43 categories from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country representing agencies, corporate marketing and academia.
The Gold Key Awards program is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications.
“We have worked hard over the years to make the BMA Gold Key Awards one of the most coveted by marketers in the state,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “We’d like to extend our congratulations to the winners of this year’s awards program. It is always fiercely competitive and those that receive awards are truly the best of the best.”
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 350 members and has been named the “Chapter of the Year” thirteen of the past fifteen years and is celebrating 60 years of excellence in 2009. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, please contact Marilee Yorchak at 303.607.9957 or email info@bmacolorado.org.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit http://www.90octane.com.
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The program effectively targeted equipment owner/operators and brokers interested in pre-owned water well drilling equipment. 90octane developed a microsite featuring an interactive rig locator to serve as the landing page for prospects who clicked the ads. In only eight months, the program generated hundreds of qualified leads at a very low cost per lead. Efforts also resulted in high-dollar rig sales.
More than 135 Gold Key entries were received in 43 categories from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country representing agencies, corporate marketing and academia.
The Gold Key Awards program is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications.
“We have worked hard over the years to make the BMA Gold Key Awards one of the most coveted by marketers in the state,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “We’d like to extend our congratulations to the winners of this year’s awards program. It is always fiercely competitive and those that receive awards are truly the best of the best.”
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 350 members and has been named the “Chapter of the Year” thirteen of the past fifteen years and is celebrating 60 years of excellence in 2009. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, please contact Marilee Yorchak at 303.607.9957 or email info@bmacolorado.org.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit http://www.90octane.com.
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90octane
Rosemary Riley
720-904-8169
www.90octane.com
Rosemary Riley
720-904-8169
www.90octane.com
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