Small Town Mom Makes Big Impression

Following a successful weekend as a featured panelist and exhibitor at Chicago’s THRIVE Allergy Expo, Michele Fellows, owner of Sweet Alexis, creates beneficial relationships to further Allergy education and awareness.

Los Osos, CA, May 13, 2009 --( Michele Fellows, owner and founder of Sweet Alexis- the popular wholesaler and distributor of allergen-free baked goods- is pleased to announce two strategic alliances secured during the THRIVE Allergy Expo held in Chicago April 18-19, 2009.

As a featured panelist and exhibitor at the THRIVE Allergy Expo, Michele was pleased with the opportunity to share her family’s story of living with a child suffering from deadly food allergies. Michele’s outgoing personality coupled with her expert knowledge impressed several organizations and ultimately landed Sweet Alexis and Michele with two exceptional partnerships., an online store that sells food products that are not only peanut and tree nut safe but are also manufactured in facilities that are peanut and tree nut free, has agreed to distribute Sweet Alexis goods. The agreement furthers Peanut Free Planet’s commitment to growing in this specialty market.

Vermont Nut Free Chocolates, a company that makes their own gourmet chocolates guaranteed safe for those with any nut or peanut allergy, have also agreed to a strategic alliance with Sweet Alexis based on a shared vision of unified allergy education. With an expansive email subscriber list, Vermont Nut Free Chocolates has offered Sweet Alexis the opportunity to cross sale via online avenues. The first partner venture ran in early May and has already increased Sweet Alexis sales by more than 500%.

About Sweet Alexis

Sweet Alexis- a leading maker of allergen-free baked goods- is focused on making delicious food accessible to people who suffer from egg, dairy, peanut and tree nut allergies, while increasing awareness and understanding of children with food allergies.

Located in Los Osos, CA, Sweet Alexis was created by mom, Michele Fellows, whose daughter, Alexis, suffers from life-threatening food allergies. Information about Sweet Alexis and its products can be found on the web at

About Peanut Free Planet

To learn more about Peanut Free Planet, please visit them on the web at

About Vermont Nut Free Chocolates

Information about Vermont Nut Free Chocolates may be found online at

Sweet Alexis
Aimee Lithwin