Guide by Cell Signs 500th Mobile Customer

Milestone Indicates Mobile Technology is Now Mainstream in U.S. Museums

San Francisco, CA, May 14, 2009 --( Guide by Cell, the San Francisco-based company which is leading the nation’s mobile technology market for nonprofit organizations, announced today the signing of its 500th customer. This milestone signifies that mobile technology has become a mainstream technology used within museums and other cultural institutions. The announcement also demonstrates how mobile technology has become widely used among museums, creating new interactive ways for the public to enjoy visiting museums across the country.

Guide by Cell launched its first mobile service in 2005, with a cell phone audio tour. This service is currently used within hundreds of museums, parks, universities, and zoos worldwide. In May 2009, the Smithsonian Institution in Washington, DC, became the company’s 500th customer where five Smithsonian museums are hosting an Abraham Lincoln Text Message Scavenger Hunt game. The game is a new product release for Guide by Cell, and it is also the first product of its kind to be used in the U.S.

The text message scavenger hunt game represents just one of several mobile museum products launched by Guide by Cell in the last three years. Most recently Guide by Cell launched two new services, one for mobile giving, and another for building applications on an iPhone.

The new mobile giving product – ‘Give by Cell’- makes donating to charities as easy as sending a text message. And, the new iPhone application offers museums the ability to sell a video interactive application that visitors can download directly to their smart phones.

All of Guide by Cell mobile technology products provides visitors with the ability to enhance their own museum experience with devices they own, adding a powerful new dimension to their museum experience.

“Our cell phone audio guide service continues to grow in popularity. And now with our latest mobile products, cultural institutions of every kind now have innovative and inexpensive methods of attracting and engaging visitors like never before,” said David Asheim, President and Founder of Guide by Cell Inc.
“Our 500th customer, the Smithsonian Institution, is a culturally resplendent example of how museums are reaching out to audiences via visitors’ own devices. Mobile technology has become commonly used within museum exhibitions now, and we’re delighted to play a significant role in introducing easy to use and compelling mobile services. Visitors want to engage using mobile technology and to connect with internet, while visiting their favorite museum. There is a strong desire to connect,” Asheim added.

About Guide by Cell

Guide by Cell is the official provider of mobile solutions to over 500 nonprofit organizations, including several Smithsonian Institutions, national and state parks, aquariums and zoos, libraries, universities, and art and history museums.

Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours, text messaging interactions, and Apple iPhone downloadable applications. The company has recently launched a new division called Give by Cell to provide nonprofit organizations throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons.

Guide by Cell
Lori Shepherd