Portland, OR, May 14, 2009 --(PR.com
)-- Words like recession, depression, and bailout have been swirling around the financial services industry and the media for months, leaving most financial executives grappling with the question, “How do you reassure your customers that their money is safe?” Being able to communicate effectively on the topic of financial security is of the utmost importance in trying times like these. Together, Spaeth Communications, Inc. and LT Public Relations, LLC have forged a partnership to help strengthen the communication efforts for financial institutions such as national and local banks, investment advisors, and wealth management firms.
Spaeth Communications is a recognized leader in the communications field for its innovative training and strategic consulting, including such proprietary training techniques as Mastering the MediaSM, Storytelling, Humor as a Leadership ToolSM and Employees as AmbassadorsSM.
LT Public Relations is a full-service communications firm specializing in professional and financial services institutions. The firm utilizes the most relevant and current communications tools—with a hybrid of traditional and new media (e.g. blogs, social media, Twitter, etc.) approaches—to develop and execute strategic public relations initiatives.
“Now more than ever, financial services executives, bank marketing professionals and the like have an increasingly overwhelming task of providing around-the-clock updates and answers to issues affecting their staff and customers,” says Merrie Spaeth, founder of Spaeth Communications. “Our training and strategy methods—coupled with LT Public Relations’ industry acumen—provide our clients with another strong layer of complementary support to help financial institutions continue the flow of communications to their target audiences.”