The Encinitas Sports Festival Will be Filmed Live by

The San Diego Century Bike Ride, the AVIA Encinitas Triathlon and BikeWear World L.L.C….

San Diego, CA, May 15, 2009 --( What could be better than a weekend of sun, surf and sand in San Diego? A little competition… According to the CEO of BikeWear World L.L.C. Sami Tauber, “This event is one of the biggest in San Diego County, which is monumental in kicking the triathlon season off right. The events are directed by world renowned athletes and coaches Paul Huddle and Roch Frey, two of my all time favorites! There are so many events and parties happening during this festival weekend that it is hard to stay focused on exactly which event you would like to participate in.”

Though the Encinitas Sports Festival has been a recent addition to the triathlon, cycling, running and paddle board calendar, it has caused a big stir in the community. More than 5,000 participants, spectators, friends and families will be in the area for this extravaganza. Encinitas is a sleepy beach town that has become the avid cyclist and triathlete’s dream. The weather, surf, sand and people have made this location a premier destination to travel, race and train.

The Sports Festival is comprised of 10 different competitions: there is the family and friends local 5k/1k run race that is an USATF sanctioned race, which features free refreshments, event t-shirt and goody bag for all participants; the San Diego Century ride, which features either a 37 mile, 66 mile, or 103 mile challenging course offering up to 5 aid stations; the AVIA Encinitas Sprint Triathlon, allowing participants to choose between a super sprint distance, sprint distance and beach duathlon; the Moonlight Beach Paddle Board Race, the 1 mile open water ocean swim, and lastly the party at the expo.

According to the race director, “The Encinitas Sports Festival Expo is a two day expo combining fun, food and 40+ booths full of the latest in sports, fitness and health. Try free samples of what’s new in heath and fitness products, buy some local food from one of our vendors or talk with one of our fitness exhibitors about getting or staying in the health you want. And it’s all Free!”

“These types of events are the biggest reasons to become active and healthy in the community. It is a real bonding experience with friends, trainers, partners and competitors,” says Tauber.

Outfitting one rider at a time, from our community to yours…around the world and twice on Sundays…BikeWear World coming for you.

Keep Pedaling, Keep Dreaming and Ride Hard…

BikeWear World
Greg Smith