HotWire Marketing Announces Technology Marketing Blog

Blog highlights current trends and issues affecting the marketing of high tech products and services.

Atlanta, GA, May 14, 2009 --( HotWire Marketing, a marketing consulting firm to B2B technology clientele, has launched a “Marketing Thought of the Week” blog at The blog provides reactions and insights relevant to marketing, particularly the marketing of technology. Geared to small and mid-sized firms with limited in-house marketing resources, the blog can serve as a forum to exchange ideas and provide feedback.

Primarily authored by Stuart Graetz, a principal of the firm and long-time technology marketing consultant, the blog provides short takes on topics ranging from strategy to summaries of the findings of current studies and surveys. “Working as a consultant exposes you to a wide variety of marketing problems and approaches,” says Graetz. “We wanted to share our thoughts and observations and offer a forum for dialogue on topics relevant to technology marketing. We also want to stay away from sounding preachy and keep our postings short enough to quickly skim.”

About HotWire Marketing

Established in 2000, HotWire Marketing provides strategic and tactical marketing consulting services to technology firms. By focusing on assisting clientele address their most pressing marketing-related challenges, the firm has acquired broad experience and an impressive knowledge base. HotWire’s principals have worked with industry giants such as Intel and Research In Motion, as well as for dozens of smaller firms and start-ups. More information about the firm can be found at

HotWire Marketing
Stuart Graetz