Point It to Host Search Marketing Seminar for Ad Agencies

Seattle, WA, May 22, 2009 --(PR.com)-- What:
Search engine marketing can be a daunting task when unequipped with proper background knowledge and know-how. Ad agencies in particular must be educated and trained, as clients looks to them as experts and advisors. Luckily, search marketing success is not out reach for any agency that is willing to invest the time and effort to learn.

Join Point It search marketing expert and VP of Sales, Frank Coyle, as he discusses the ins and outs of search marketing for ad agencies. During this free “agency only” seminar, attendees will learn:
· How to speak the language of search and let clients know why it matters
· How to integrate search into marketing campaigns
· Why search can create more qualified leads for clients
· How clients’ competition is currently using search
· How to use Google’s tools to effectively convey campaign performance

Who: Frank Coyle, Vice President of Sales, Point It. Coyle has spent nearly 20 years in marketing and sales, with an impressive track record of propelling companies to number one in their markets. He has worked with companies such as Paul Allen’s Asymetrix Learning Systems, Detto Technologies and Arabesque Software and most recently ran in Internet marketing consulting practice for small and medium-sized businesses.

When: “What Agencies Need to Know About Search Marketing” ­– Wednesday, May 27, 2009, 5:30 p.m. – 7:00 p.m. PDT.

Where: Register at http://www.pointit.com/agency-only-seminar.htm. Registration is limited to ad agency representatives and is restricted to the first 25 registrants.

About Point It
Point It, a pioneer in search marketing, is a Seattle-based firm that specializes in Pay Per Click (PPC), Search Engine Optimization (SEO), landing page optimization, Web analytics and Web marketing consulting services. Founded in 2002, Point It services a broad range of clients from small start-ups to leading national companies such as ShareBuilder and Microsoft. Point It managed more than thirty million dollars in search engine media in 2008. For more information visit www.pointit.com.

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