Equipment Web Services to Host Workshop for Virginia Dealers

Workshop to feature experts from Yahoo! and equipment industry.

Virginia Beach, VA, August 09, 2006 --( Equipment Web Services, a division of Trader Publishing Company, is proud to announce their first-annual G.O.L.F (Get Online Leads Faster) Workshop for Virginia equipment dealers. Professionals from search engine giant Yahoo! and renowned equipment industry experts are slated to present at the educational workshop luncheon on September 12, 2006, at the Chesapeake Conference Center in Chesapeake, Virginia.

The content of the workshop is just as attention getting as the catchy title. Leading equipment industry experts will present on how to leverage an effective, lead-generating website, with an extended live demo of dealers who are doing it right, and how they are successful. The importance of an online presence will also be conveyed because of the continual growth in consumer activity on the Internet.

“With over 170 million consumers using the Internet, it is imperative that dealers learn how to maximize their exposure online,” says Ricardo Porter, General Manager of Equipment Web Services. “This workshop will inform dealers as to what is of utmost importance in getting consumers to their site, which ultimately translates to sales.”

Not only will the benefits of proper website creation and management be presented, but the consequences of ineffectively promoting a dealer’s website will be discussed. A key component of positioning a website appropriately is Search Engine Marketing, an Equipment Web Services feature that Yahoo!’s Neal Wilson will present. He will walk dealers through an informative and entertaining presentation on the importance of search engine marketing.

“The bottom line is that if a dealer’s website isn’t optimized with search engines, they are missing out on many potential online leads,” Porter says. “Search engine leads convert to sales at an average of 40-50 percent more often than other methods, so by optimizing and having a robust lead management service, dealers can increase their revenue while enhancing customer retention.”

Equipment Web Services is dedicated to expanding equipment dealers’ online presence with a powerful lead generation system, an extensive data distribution network, search engine optimization, and an industry-leading reporting system. This workshop is geared toward educating dealers about the importance of having online visibility, which leads to maximum Internet exposure and sales.

Reinforcing the G.O.L.F. theme, giveaways and raffles at the workshop include golf bags, golf apparel, and fishing trips, courtesy of Equipment Web Services. Lunch will also be served at the Conference Center, with the workshop scheduled for an 11 a.m. start on September 12.

About Equipment Web Services:
Equipment Web Services, a division of Trader Publishing Company, is dedicated to providing solutions and resources for equipment dealers. Equipment Web Services is comprised of several expert teams including experienced Internet consultants and certified Yahoo! and Google, Inc. eStrategy professionals. These services and more provide a comprehensive answer to the question, "How do we increase sales?" Through an online showroom, robust lead generation network and user-friendly lead management system, the results are clear. All of these products and services are designed to deliver maximum exposure and maximum sales for Equipment dealers.

Lindsay Rapoport
Equipment Web Services
P: 757.226.8035

Equipment America Web Services
Lindsay Rapoport