London, United Kingdom, May 28, 2009 --(PR.com
)-- Borders UK announced today that it has launched in excess of 45,000 eBooks online at www.borders.co.uk All these titles are available in both ePub and Adobe PDF formats and include a wide range of both and front and backlist titles. All content will be delivered via Gardners Digital Warehouse.
Head of E-commerce at Borders, Julie Howkins, said: “We're delighted to be able to offer our customers the ability to buy eBooks via our website. The bias is still very much towards academic titles but we hope that the number of trade titles will increase quickly when publishers have another route to market.”
At the same time as launching eBooks, Borders UK has taken the opportunity to give its website a fresh new look for the summer. Each product page now has a clearer, brighter feel to it, with tags, booksellers reviews, and ‘If you enjoyed this, then you might like..’ suggestions. In addition, the customer is now offered the chance to choose different editions of the product they have selected and to write reviews.
Bob Jackson, Commercial Director at Gardners, added: “We are delighted to be working with Borders UK and their developers to create a new, fresh, retail site with strong brand recognition which will appeal to Borders customers. Gardners Digital Warehouse now provides both digital books and digital marketing opportunities for publishers wishing to promote and sell their books to retailers. With over 45,000 titles available immediately, and UK publishers increasingly creating digital books alongside their physical books throughout 2009, the range will grow significantly in coming months."
Notes to editors:
Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children’s sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax.
Bookselling Company of the Year 2007, Children’s Retailer of the Year 2007 & 2008, and Magazine Destination Retailer of the Year 2007, Borders UK has nearly one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness, and 10 high street under the Books etc. and Borders Express brands.
In July 2008 Borders UK launched its new transactional website – for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the ‘Spookily Accurate Book Suggestor’, Borders TV and lots more, go to www.borders.co.uk
In October 2008 Borders UK won Periodical Publishers Association’s MagSell Award for the Best Support of Magazine Week 2008 and in the same month the company was ranked No. 169 in the 2008 Sunday Times HSBC Top Track 250 league table of Britain’s biggest mid-market private companies. In December 2008, Borders was shortlisted for the Oracle Retail Week Awards 2009 in the Retail Technology Initiative of the Year category.