RideClean Responds to Ongoing Doping Crisis in Sport

Organization Created by Amateur and Professional Cyclists Responds to Ongoing Doping Crisis in Cycling and Competitive Sport

Phoenix, AZ, May 28, 2009 --(PR.com)-- RideClean® Organization Founded by Committed Cyclists

Supports Drug-Free Sport and Runs Multiple Outreach Programs

Reports this month on tests confirming the use of performance-enhancing drugs by the cycling silver medalist at the 2008 Beijing Olympics have again shocked and motivated lovers of this great sport. In response to the ongoing doping crisis in the world of competitive cycling, a growing national grassroots movement is aggressively promoting drug-free cycling and sport in U.S. cities and states across the country.

RideClean is a national organization based in Phoenix, Arizona. Founded in 2006 by top cyclists passionate about their sport, RideClean is leading a growing movement for a drug-free culture in professional and amateur cycling. A wide variety of effective RideClean programs reinforce positive, clean-sport role models for youth and professionals in cycling and in sport.

“I am proud to support RideClean and race as a member of the RideClean team,” said two-time U.S. Olympic Track Cycling Team member Jame Carney. “Through its dedicated efforts, the RideClean movement has grown to be a strong presence in cycling road racing across the U.S., and has reached out to thousands of athletes and kids to support a positive competitive racing culture and drug-free sport.”

RideClean is run by a board of directors, has a title sponsor for its racing team in Patentit.com, and has carried out numerous cycling road racing and program outreach activities in states across the country, including Arizona, California, Nevada, New Mexico, Pennsylvania and Utah.

“As a sports medicine physician, I completely support RideClean’s goals. My role is to counsel and promote the safe use of approved pharmaceuticals and nutritional supplements, and warn athletes about the potentially serious dangers posed by illicit performance-enhancing drug use,” said John Kearney, Jr., MD, specialist in sports medicine, Arizona Sports Medicine Society. “The testing and scientific methods to detect illicit performance-enhancing drug use in sport are constantly evolving, but the pharmaceuticals abused by some athletes are also continually changing as new drugs such as CERA come into use. This is our challenge: to fight doping by continuous testing, but also by advocating for culture change.”

RideClean leads by example, and has attracted high profile athletes to carry its message. The association’s slogan RideClean...and the Rest Will Follow has multiple meanings. The RideClean approach to the joy of cycling allows your life to align to clean-sport ideals in areas outside of cycling (the rest will follow). When athletes “RideClean” and compete up to their potential, the competition will trail (the rest will follow). Most importantly, by setting the example of RideClean, peers and spectators will do as you do (the rest will follow).

Marten Ryerson, Member of the Board of Directors for RideClean added, “From its start-up in 2006, we are delighted that the RideClean movement has continued to grow and been embraced by the cycling and sports communities. We believe in the importance and timeliness of our mission, and are concerned about the future of our great sport of cycling. Our job now is to continue to change the culture of cycling and competitive sport in positive ways, to grow our organization in additional states across the country, and to attract new members and sponsors that will allow us to improve and expand our programs.”

RideClean is an LLC corporation that runs educational outreach programs and manages a cycling team officially sanctioned by USA Cycling. RideClean operates nationally from headquarters in Phoenix, Arizona. Its governing board members are: Steve Lisa, Doug Loveday, Tanja Loveday and Marten Ryerson. The RideClean mission is to promote clean sport, raise awareness of drug-free competitive cycling, and support clean athletes. For more information, please visit www.ridecleanteam.com/press-room and www.rideclean.net.

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Please email or call the RideClean contacts listed above to receive a DVD of high-resolution RideClean b-roll video footage.

The RideClean b-roll is available for viewing online at www.ridecleanteam.com/content/rideclean-b-roll-footage.

RideClean® Contact:
Marten Ryerson
Member, Board of Directors
tel: 602-318-0301
email: martyrye@yahoo.com

Media Contact:
Stephen Bingham
Bingham Associates
tel: 202-262-4838
email: sbingham@interlog.com
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