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Identity Developments

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Identity Developments

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Madison Recycling the Freeway with provides a free posting area called Freeway to help members give items away for free to help reduce the landfill waste.

Madison, WI, August 10, 2006 --( gives Madison residents and those in surrounding areas a new opportunity to reduce waste and possibly find needed items for free. is an online classifieds and auctions website serving Madison and south-central Wisconsin, although it is open for use to anyone anywhere. Along with the typical paid categories like home, auto, work, and merchandise, wayMadAds features a special free posting area called Freeway.

Freeway provides free ads for anyone looking to give items away as long as they are doing so for free. The focus on Freeway is to reuse, repurpose and recycle items to help reduce the amount of usable items that end up heading to the trash everyday. Madison has a strong recycling program and wayMadAds' Freeway program introduces a couple new steps before the recycle-trash decision. Freeway helps in reusing items as they were intended by giving them away to others who may be able to use them, or to repurpose them to others who may be able to use them for parts or for a completely different use. Usable life of the item is prolonged in both cases.

Freeway can also serve those seeking items. Anyone using the wayMadAds website can search the Freeway section for things that they may be needing. Freeway may serve as an opportunity for anyone to pick these items up for free, but the greatest benefit may be for those in need who might otherwise have to go without. This may be an even greater motivator for those seeking to give items away than environmental issues. Regardless of the motivator, Freeway provides great benefits to everyone involved, including the environment.

Freeway is actually part of a larger category called Give, which features two other free posting areas. Helping Hands provides posting for any organization in need of volunteers. Beyond Apples is a very unique section devoted to teachers and educators. Beyond Apples provides an area where educators can post for needed items for their classrooms, which could include just about anything, from basic supplies to seeking for a speaker or field trip location... the opportunities are relatively endless.

wayMadAds represents the new generation of online classifieds and auctions, focused on meeting the needs of the local market. More information may be found at

About Identity Developments
Identity Developments ( is a web presence development and management firm based in Madison, Wis. Identity Developments brings a traditional sales and marketing focus to web presence development, offering design, SEO, hosting, and domain registration and management services. Identity Developments works with a wide array of clients and industries, from horses to construction to ballet posters.

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Identity Developments
Brian R. Brown
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