World Charms Launches the Femme Frivolity Series of Its Fall 2009 Fashion Accessories Collection

World Charms, which specializes in selling unique gift ideas for every occasion, is now pleased to present the Femme Frivolity series of its Fall 2009 handbag and fashion jewelry collection.

New York, NY, May 31, 2009 --(PR.com)-- World Charms, which specializes in selling unique gift ideas for every occasion, is now pleased to present the Femme Frivolity series of its Fall 2009 handbag and fashion jewelry collection which is now available for preview and pre-order on its site.

The Femme Frivolity collection is all about exquisite hand sewn and handmade necklaces, bracelets and earrings. Each piece is a pretty work of art. World Charms is offering a wide variety of cuffs, bracelets and opulent neckpieces made from assorted exotic and natural materials such as sea shells, Mother of Pearl, eco-sustainable wood mixed with beads, crystals and metal studs.

The ‘Hoops Up Earrings’, ‘Hangin’ by a Thread Round Earrings’ and ‘Pear Drop Earrings’ are a combination of woven thread, beads and dangling sequins dramatically displayed. The ‘Knit Me Tie Me Bracelet’ is a feminine arrangement of wood, beads, sequins and embroidered balls rounded up together by a ribbon. The ‘Rebirth Metal Cuff’ features Mother of Pearl and conus shell set on metal.

Femme Frivolity is also showcasing a capsule collection of black, beaded and wooden balls jewelry. The ‘Color of Winter Necklace and ‘Berry Picking Necklace’ both feature beaded and wood balls mixed with hand sewn beads on fabric to form dramatic and sophisticated necklaces for eveningwear. The ‘Flower Power’ choker and bracelet are made of black beads in a floral pattern.

For the Femme Frivolity series, World Charms is also offering luxuriously hand sewn neckpieces. The ‘Y Mother of Pearl Neckpiece’ and the ‘Dream Girl Mother of Pearl Neckpiece’ are feminine and exquisitely adorned neck jewelry made of Mother of Pearl and beads. The ‘Evening Garden’ neck accessory comes in long and short version which is a grand arrangement of beads and Swarovski crystals in floral and leaf patterns individually sewn on dark cloth.

The entire Fall 2009 accessory collection is handmade and primarily composed of indigenous, natural and eco-sustainable materials. Almost all of the products are Go Green Certified. World Charms is donating a portion of the sales proceeds to the Go Green Philippines Foundation, the main goal of which is to achieve sustainability of the natural materials used in the products sold. World Charms aims to showcase fashion forward handbags, costume jewelry and other designer accessories using eco-ethical standards. World Charms is expected to officially launch its Fall 2009 fashion collection by the beginning of August 2009.

World Charms, an online specialty department store, can be accessed on the web at www.worldcharms.com. It sells world culture gift products sourced from around the world, and plans to deliver them to any doorstep on Earth. It aims to promote awareness and understanding of various cultures, histories and religions by allowing its customers to send gifts from different parts of the globe to someone they care about.

World Charms searches the world for hard-to-find, truly unique, fun, and useful gifts and supports the artisans, craftsmen, tribal groups, and cottage industries behind them. It currently offers products such as artisan artwork, handcrafted costume jewelry, organic toys, natural bed and bath products and other eco-crafts. In addition, World Charms sells music from various cultures, including Iranian, Jamaican, East African and even Tibetan Folk tunes as well as a comprehensive selection of both popular and hard to find world cinema or foreign language DVD’s such as Best Picture winner Slumdog Millionaire; critically acclaimed European movies like Y Tu Mama Tambien and 101 Reykjavik as well as Middle Eastern hits such as Osama and General Idi Amin Dada. Films that promote the Global Village trend such as The Visitor are also available at the best prices online.

This year, World Charms joined Madison and Mulholland’s Ultimate Nominee gift bag given to Oscar nominees and presenters and other prominent actresses. The eco-friendly online store also participated in the pre-Oscars HAVEN house 3-day swag/entertainment event held in Beverly Hills where preview products from its Fall 2009 collection were displayed and given away to Hollywood insiders.

World Charms will also expand its marketing reach to Southeast Asia this fall to address the growing appetite for organic and handmade products from that region.

World Charms utilizes Amazon's e-commerce technology in order to provide World Charms guests a safe, secure, and convenient online shopping experience. Transaction processing for World Charms is handled by Amazon so buyers can use their Amazon.com account to order and checkout.

About WorldCharms
World Charms is owned by World Charms (USA) LLC, a private Delaware LLC. World Charms has teamed up with Amazon.com and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on World Charms may be directed to marketing@worldcharms.com.

WorldCharms
from the world to your doorstep
www.worldcharms.com

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