"Mobile Music Has Become a Business in Its Own Right with Players Both on and Off the Mobile platform," Says Visiongain Report

London, United Kingdom, May 31, 2009 --(PR.com)-- Article Source: http://www.visiongain.com/Report.aspx?rid=370

Music on the mobile platform has extended past the confines of the ringtone and has developed on the mobile handset and the mobile web. Mobile music has become a business in its own right with players both on and off the mobile platform. The growing reach of mobile handsets and the mobile web has driven the reach of mobile music and, given the size of the mobile audience, this remains a valuable market to invest in content. As music content moved from the physical to the digital platform, the mobile phone and mobile web are ideally placed to distribute and develop mobile music content, and tailor content directly to the consumer demand. But will the traditionally big players of music be the major players of mobile music? Can large record companies maintain their position in a digitally mobile market? Can the mobile handset continue to compete against stand alone digital music devices?

Creating revenue from mobile music has also evolved, as the content and the method of access has become more sophisticated over time. Early subscription methods of high payments posed a low user experience which threatened to push all but the most dedicated niche markets away from the content. Mobile music has responded to the requirements of consumers in both the music providers and the mobile web. Charges on the mobile web have decreased and this has opened up the space for mobile music and increased the incentive for mobile subscribers to explore this content.

The continuing success of convergence on the mobile handset has driven music players onto the mobile handset, and the link between the mobile handset and the mobile web is an important factor in mobile music. An increasing number of mobile handset vendors are entering the mobile music market with their own mobile music services, further driving handsets with mobile music playing capabilities. As the market becomes increasingly crowded competitors will need to establish strong competitive differentiation, and music services will have to offer the consumer innovative and unique selling points in regulate to gain market traction and retain consumers.

Players across the industry will need to monitor and analyse mobile music and competitors in the mobile market. The mobile market is continuously evolving, but mobile music remains a constant factor in the market. Mobile music is not without its problems and pitfalls, but the channel remains a valuable asset for competitors in the mobile market. Mobile music will remain an influential media on the mobile platform for the foreseeable future and recent entries into the market place demonstrate that the mobile music market remains open and competitive. This is a market in which hardware and software will compete and the link between the handset and the mobile web will further drive the use of mobile music, and be mutually beneficial in the market.

Reading this exclusive management report will tell you the following:
• Who are your main competitors in the mobile music market and what are they doing now?
• What strategies in the mobile music market can be best utilized to promote the content?
• What is the impact of mobile music in the market and will this continue?
• What impact will mobile subscriber behavior and demand have on mobile music?

With mobile handsets now featuring MP3 functionality, and the evolution of wireless headphones, the mobile phone is set to overtake the dedicated MP3 player as the user's choice for mobile music. But when? How is your company going to make the most of this opportunity? Can prices be kept comparable? Will the added functionality of the mobile handset give it an advantage or will users maintain 2 separate devices.

Find out the answers to these and many other questions by reading this vital industry insight.

Why you need to read this report today:
• Brands/Marketers - Learn how to best utilise the market for your music brand, or how to drive your brand into the mobile music market.
• Mobile Operators - Discover how to drive music content towards the mobile subscriber and how best to display this content. Learn how mobile music can benefit mobile operators.
• Mobile handset vendors - Learn how mobile music can influence the subscriber reach of handset vendors and the mutual influence between the handset and mobile music. Learn what strategies are best used in this market.
• Mobile music providers - Discover what opportunities exist in the mobile music market, in the development of the mobile web and mobile handsets available in the market. Learn about market issues specifically related to mobile music and competitors in this market.

Who needs to read this report?

Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Mobile handset manufacturers
• Mobile music providers
• Mobile music brands/marketers
• Mobile web content players

If you work for any of the above companies then you really need to get to grips with this concept before you get left behind.

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London
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United Kingdom
Telephone: +44 (0) 20 7336 6100
Fax: +44 (0) 20 7549 9930
info@visiongainglobal.com
Or Visit at: http://www.visiongain.com/Report.aspx?rid=370
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Contact Person
Suvitha Damodaran
suvitha.damodaran@visiongainglobal.com
Direct Line: +44 (0)20 7549 9946
+44 (0)20 7336 6100

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