Horsham, United Kingdom, June 02, 2009 --(PR.com
)-- Every SEO Company around the world is considering changing the way it performs website optimisation thanks to the realase of Bing last Thursday.
Bing has been developed to not only give standard results but quick answers to user questions in a format that is visually pleasing and easy to use. It returns results based on the users search term and displays them according to their subcategory rather than whether the keywords match the search query. This feature alone is causing any professional SEO Company to look at the way they optimise websites.
Even with a $100 million marketing budget it is widely believed that Bing will take its time competing for market share in the search arena but that has not stopped Sussex based EKM Group, who specialise in Search Engine Optimisation (SEO), from giving significant time to staff members to learn about the effect Bing can have on customer websites.
Owner, Michael Kitt said, "Bing represents the future of search. Whether it is this iteration that we will all latch on to or a future version remains to be seen but as a professional company who specialises in website optimisation we have to invest in finding out or it is our customers who will suffer."
He added "Over the next 3 months we are giving our staff at least a whole day every week to learn as much as they can about Bing and how it affects our customers sites. We have a number of customers who have expressed interest in being test subjects for the new technology and we look forward to using real sites and getting them to the top of Bing as we have done in Google."
More information about EKM Group can be found at : www.ekmgroup.co.uk