Consumers Taking Vacations Close to Home

PcPools confirms pools sales increasing as “staycations” increase.

St. Paul, MN, June 04, 2009 --( PcPools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners announces continued growth in sales of above ground pools for Spring 2009. According to a new survey, a lot of consumers still plan to take a vacation this year however, more and more are taking shorter vacations and definitely staying closer to home. Stay-at- home vacations, or “stay-cations” are becoming more and more popular with families. As families continue to prioritize their spending, owning a quality above ground pool has become increasingly the family choice.

Marketing Director Ted Robinson had this to say, “Recent studies have stated that about 51% of U.S. families are “putting off” family vacations this year because of concerns over rising travel and fuel costs. Fortunately for PcPools, we stand a lot to gain from the “take a vacation at home” angle. Demand is clearly on the upswing in the above ground pool market. Rather than spending thousands of dollars taking expensive short trips more and more families are bringing the vacation to their backyard with an above ground pool. We continue to see the trend of families spending dollars, historically used for vacations, now being spent on improving their homes. Families are increasingly realizing that an above ground pool is a cost effective way of improving quality time with their family for the same of less than a week long vacation for a family of four. Once the pool is purchased, the family can enjoy a “stay-cation” for many years to come.” Robinson expects the trend to continue for many years to come.

About PcPools

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial swimming pool markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers and accessories, all of which are sold through catalog and internet channels. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

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Ted Robinson
Sales/Marketing Director

Ted Robinson