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Tweet for Tat: Social Media Contest Gives Away More Than Free Wine

One website is changing the rules of internet advertising. By enlisting participation using social networking websites, 'The Wine Whore' has devised an innovative and highly effective way to deliver a message.

Tampa, FL, June 07, 2009 --( By encouraging participants to tweet daily messages posted on his wine blog, self proclaimed wino, Randy Watson is changing the rules of internet advertising. His method doesn't require fancy slogans or graphics. Instead, he encourages hundreds to spread messages over social networks such as twitter and Facebook by offering participants the chance to win freebies. The concept is taking off faster than he ever anticipated. Watson states that "there has been an overwhelmingly positive reaction to the concept from companies and viewers. It's unbelievable how many people are participating every day."

Exchanging publicity for freebies is what Randy Watson's website 'The Wine Whore' is all about. In exchange for free bottles, the website features reviews of the wines he receives. This trade provides ultra-cheap publicity for wineries, retailers, and distributors, while also being informative and entertaining for other wine drinkers. This site is creating quite a buzz. Multitudes of wineries, wine lovers, and spectators are joining him in the ‘cause’. Watson explains that once the site became popular, people were inspired to ask how they can drink for free.

Here's Your chance

This month's contest lasts until July 1st and is sponsored by Napa Valley winery O’Brien Estate. Viewers can tweet for the chance to win the O'Brien Estate Romantic Trio gift set. This prize is part of a 400 set limited edition run which normally sells for $250. Each set consists of three bottles of wine in an elegant lacquered wood box, with gold foil and beautifully branded lettering signed and numbered by the winemaker, Bart O'Brien. For additional contest information go to

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The Wine Whore
Randy Watson

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