Theran, Iran, June 10, 2009 --(PR.com
)-- Comments Philip Stephenson, joint managing director of Davies Turner: “Last year we were pleased to have reached the milestone of serving the Tehran International Book Fair for the 21st year in succession, especially as we moved 291 tonnes of material by road.
“This year, we have gone one better and have supported mainly British exhibitors at the 22nd TIBF by moving 307 tonnes of books overland, plus several more tonnes of literature by airfreight. This has beaten 2008’s grand total, itself a record, by the equivalent of a whole extra truckload of books.”
The Tehran International Book Fair (TIBF) is known to the international publishing world as the most important publishing event in Asia and the Middle East. Held since 1987, the event has attracted some 1,400 foreign publishers from 75 countries who have displayed some 150,000 titles this month.
This year’s record-breaking transport volumes have followed the introduction last year by Davies Turner of the RedPrairie Warehouse Management System (WMS) at all main consolidation hubs, following an earlier decision to offer its publishing clients a fully integrated service package incorporating also the best features of the company’s own software already developed in-house.
Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated E2e™ solutions enable Davies Turner to provide on-demand capabilities for all its logistics clients, which have now been customised and further developed for publishers.
Concludes Mr Stephenson: “The increase in books moved this year represents significant growth in export tonnages moved but, just as importantly, demonstrates the publishing world’s continuing satisfaction with the service Davies Turner offers customers exhibiting at this key international event.”
Davies Turner also carried large volumes of books destined for this Fair on its weekly import container services from North America to its secure distribution centre at Dartford near London as well as carrying titles from publishers throughout the rest of Europe. Handling is minimised by transhipping straight onto the company’s regular direct trailer departures for Iran.
Davies Turner has a long-established presence in Iran, having served the Anglo-Iranian trade routes for 44 years. The group has had a registered office in the country for 41 years and is pleased that business on the Anglo-Iranian trade lane is holding up, despite the global economic pressures.
Mr Stephenson explains: “The key to steady and continuous business in Iran is very much the personal touch. The market knows us and trusts us. We have been in the country for well over four decades. Much of the business is controlled at destination in Iran where we have our own office and first class expat manager, co-operating with a strong local partner for the benefit of our loyal customer base.”