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ISM Entertainment Forms Working Relationship with Wallace Racing Team


Hollywood, CA, June 10, 2009 --(PR.com)-- ISM will assist Mike Wallace Racing Inc. with a variety of marketing aspects including sponsorships brand partnerships, cross promotion, merchandising, interactive advertising and public relations

ISM Entertainment, a leading entertainment marketing agency specializing in Brand Partnerships with Fortune 1000 companies and high profile Hollywood Properties announced today an alliance with NASCAR drivers Mike and Chrissy Wallace – Mike Wallace Racing Inc. The agreement will enable ISM Entertainment to provide support for marketing and branding initiatives for the Wallace Racing Team in 2009/2010.

As a teenager with braces on her teeth and rubber bands tying back her blonde hair, Chrissy Wallace told all the boys she one day would be a NASCAR driver. Chrissy made her NASCAR debut March 29th, 2008 in the Craftsman Truck Series at Martinsville Speedway. NASCAR execs have been pushing, quite strongly for their Cup team owners to create diversity opportunities for women and minorities at every spot, from under the car to behind the wheel. The emergence of Chrissy Wallace on the NASCAR circuit will certainly open the door for more female participation. “I’m very excited about working with ISM Entertainment. They have some unique brand partnership ideas that will create tremendous excitement for our team on and off the track.”

Mike Wallace, a restrictor plate specialist, is known for having great success at super speedways such as Daytona and Talladega. Mike Wallace has over 300 short track wins, while also recording wins in the ARCA Series and NASCAR (Nationwide, Truck and Winston) West Series. In Cup, Mike has eight career Top 10 finishes and a career high finish of 2nd at Phoenix. In 2008, Wallace made his 600th NASCAR career start behind the wheel of the #7 Toyota Camry and finished 8th in 2008 national points. Wallace first raced in NASCAR’s #2 series in 1990 and has been a fixture in the NASCAR scene every year since. He has 295 starts in NASCAR #2 series. “We are thrilled about our alliance with ISM and look forward to developing ground breaking co-marketing programs with global brands,” said Mike Wallace.

ISM Entertainment has developed a comprehensive marketing strategy that will encompass sponsorships, cross- promotions, online/interactive initiatives, merchandising, public relations and integration of the Wallace Brand in select high profile Hollywood properties. In 2009, Chrissy will continue racing in the NASCAR Truck Series while Mike is available for both Nationwide and Sprint Cup events. Planning for the 2010 season is still being finalized for Chrissy to race the full schedule in the NASCAR Truck Series and Mike splitting time between the Nationwide and Sprint Cup series. “We look forward creating “win, win” partnerships for the Wallace Racing Team with a select group of corporate partners, said Ian McQueen, President & CEO of ISM Entertainment. “With our innovative marketing strategies, brands that have not been able to participate in NASCAR will now have an opportunity to stick their toe in the water for a trial run. In addition, we plan on bringing a little Hollywood to the NASCAR world, said McQueen.

About ISM
ISM Entertainment is a full service entertainment marketing agency specializing in Product Placement, Brand Integration, Cause Related Entertainment Marketing, Independent Film Integration, Event Sponsorship and Cross Promotions. ISM programs vary from client to client, including sporting event partnerships, celebrity gifting at award shows and sophisticated brand integration in select Hollywood properties. ISM designs and implements programs based on our clients' primary marketing objectives, building and protecting brands through innovative entertainment marketing and promotions.

About Mike Wallace Racing, Inc.
Mike Wallace Racing Inc. has had a presence in NASCAR Racing since 1989 when Mike Wallace won the NASCAR Mid-America Racing Series Championship, then turning his attention to racing and winning in NASCAR’s National Touring Series, including Sprint Cup, Nationwide, Truck and West Series. Mike’s victories didn’t stop there though; he also has numerous victories in ARCA’s National Touring Series. In 2007, Mike’s daughter Chrissy started making history by winning late model races at Hickory Motor Speedway, a NASCAR sanctioned track, by being the first ever female to do so. In 2008, she got her big break by making her professional debut at Martinsville Speedway in NASCAR’S Truck Series. The outlook for Mike Wallace Racing Inc. is bright and full of promising excitement and energy. Veteran Mike Wallace and up and coming female driver Chrissy Wallace of Mike Wallace Racing Inc. look forward to brining new marketing partners and promotions to the NASCAR world by joining on with ISM.

Brendan O’Brien
ISM Entertainment, Inc. VP, Interactive Group
www.ismentertainment.com brendan@ismentertainment.com
831.475.1472 831.247.0546

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Contact Information
ISM Entertainment
Brendan O'Brien
831-247-0546
Contact
ismentertainment.com

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