Shock & Oar Australia Opens Flagship Store, Fremantle Western Australia

Fremantle, Australia, June 11, 2009 --( A new flag in an old port… The new flagship Shock & Oar store opened its doors in June in the heart of the port city of Fremantle, Western Australia.

Located opposite the iconic Fremantle Town Hall, Shock & Oar is immersed in the rich maritime history of an area which remains a bustling commercial and fishing port, picturesque sailing harbour and home of the successful 1983 America’s Cup challenging team ‘Australia II’ and 1987 Cup defense.

Shock & Oar, the Australian nautical and leisure wear brand, has also caught the attention and captured the hearts of locals and tourists alike.

“It’s great to see an original Australian brand in the marketplace, and doing something different too,” said Fremantle resident Tina.

“We love the name! And the bright colour selection is terrific.” said a Singaporean couple on vacation.

The company’s range of nautically-inspired gear for men, women and children is a mix of classic style and Aussie-inspired fun. The result is a range of clothing and accessories that crosses easily from boat to boardwalk.

Shock & Oar launched in 2008 with its e-commerce website Here customers can see the full range of merchandise online and purchase from anywhere in the world. They can also learn about the company’s founders, view the photo gallery and learn more about the brand.

A select range of Shock & Oar products is available at Tee 2 Sea , an exclusive boutique in the coastal resort city of Mandurah in Western Australia.

The Shock & Oar store, at 9 William St Fremantle, has the widest range of merchandise, including several pieces exclusive to the new retail store. Capture the nautical spirit with Shock & Oar Australia.

For further information:

Contact: Brendon Westerhout
Phone: +61 (0) 414 685 640

Shock & Oar
9 William St, Fremantle
Western Australia 6160
Ph +61 (0) 89433 3570

Shock and Oar
Brendon Westerhout
+61 (0) 414 685 640