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What Buyers Want

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What Buyers Want

Buyers need trained and trusted sales reps as they struggle with the economy.

Lenexa, KS, June 11, 2009 --( Company layoffs, expansion cutbacks and tightened spending continue to dominate business headlines, yet many businesses quietly struggle to find ways to survive in today’s tough climate. The depressed economy can be especially tough on companies focused on business-to-business selling.

Some entrepreneurs may be reluctant to launch in today’s downturn, but if the new product can help businesses build relationships and increase their sales, the timing may be just right. That’s the belief of Mark Bishop, business owner, author, and the developer of the new “What Buyers Want” training program. Bishop’s new web site,, outlines his new training program that is based on his years on both sides of the negotiating table.

“What Buyers Want” is a training philosophy that teaches salespeople the behaviors buyers are looking for in salespeople. More importantly, “What Buyers Want” will give sales reps specific, actionable tactics that sellers can begin using immediately to better their customer relationships and increase sales.

Developed specifically for the professional business-to-business (B2B) salesperson, the program focuses on the relationship development aspects and on the longer sales cycles involved when selling to business professionals. “What Buyers Want” is the first and only program written from the frame of reference of the business decision maker. It is a unique and refreshing perspective, making this program one of the most worthwhile investments on the market today.

Bishop developed the program after ten years of watching salesperson after salesperson seek his interest and support of their products when he was Senior Vice President of Purchasing for a national purchasing cooperative. “We helped our one thousand member companies buy hundreds of millions of dollars of hardware, so the sellers were anxious to meet with me and get access to our members. Some were very effective, but many had few ideas about what I needed or how to communicate with me,” Bishop noted.

The right salesperson, a seller with power or influence inside of their own company, can make the buyer’s post-sale concerns melt away. In the real world, very few salespeople effectively sell themselves as a direct benefit to doing business with their company. “What Buyers Want” can help salespeople focus on a building a long-term relationship with their customers, a critical element in today’s tough economic environment.

On the “What Buyers Want” web site, Bishop features his complete training DVD for just $349.95, containing over 2 hours of material covering what salespeople need to know about what buyers want.

Bishop provides step-by-step details about how to develop and improve current customer relationships; 10 selling behaviors that every top salesperson exhibits consistently; 4 communication tactics to get and keep customers attention and gain a clearer understanding of the customers work environment. The DVD set includes the “What Buyers Want” workbook, featuring over 50 pages of highlights, selling tips and group discussion topics to help improve sales. Bishop also authors an email newsletter; free subscription details are on the “What Buyers Want” web site.

Starting this fall, Bishop will conduct full-day “What Buyers Want” seminars. Details are on the new web site. “Companies can use the DVD right now or join us in our upcoming live sessions,” Bishop said. “Buyers may not be spending as much in the past, so their limited dollars go to the trusted seller.”

For more information, contact: Ryan Bishop – Director of Operations; email:, or phone 913-660-9214.

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What Buyers Want
Ryan Bishop

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