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Greenwood International Hires New Marketing & Communications Director

Heather Bruce Welcomed to the GWI Team

Boston, MA, June 17, 2009 --( GreenWood International Insurance Services, Inc (GWI) announces the recent hire of Heather Bruce as Marketing and Communications Director of the Boston-based Managing General Underwriter. Heather Bruce is a licensed Life and Health insurance producer with a background in business marketing in the financial industry. Ms. Bruce was previously employed by a New Bedford, MA-based insurance agency where she was a College Funding Advisor and Marketing Director. She handled the diverse advertising needs of the business, coordination and marketing of regional seminars, and the processing of new insurance business for the retirement planning and college funding firm.

Heather Bruce graduated from the University of New Hampshire with a Bachelor of Arts in Communications, with a concentration in Communications and Marketing and a minor in Psychology. Ms. Bruce has previously completed successful endeavors with the San Diego Convention and Visitor’s Bureau in San Diego, CA and Red Fez Records in Newmarket, NH as a Marketing Assistant.

GreenWood International Insurance Services, Inc specializes in medical stop loss, group accident insurance, and occupational accident insurance. GWI is able to deliver superior customer service, flexible underwriting, and tailors coverage to the individual risk management needs of its clients, as opposed to the “one size fits most” approach of GWI’s competition. The company’s personal attention to their brokers and agents fosters strong relationships, which has given the company a long-standing reputation as a leader in the reinsurance and insurance industries.

In their mission to remain at the forefront of their industry, GWI offers a revolutionary point-and-click consumer driven healthcare platform through their sister company, Integrated Healthcare, LLC. Integrated Healthcare, LLC, focuses on delivering a cost effective healthcare solution to small and mid-size businesses of 50 to 2000 employees—a market that has been overlooked by CDHP providers in the past. The fully-integrated, user-friendly platform motivates participants to manage their health, arming them with health coaching, educational and wellness resources, and health forecasting tools to encourage informed decision making and beneficial relationships with medical providers. This active, over passive, approach improves the quality of care, thus driving down cost for both employee and employer.


For more information about GreenWood International Insurance Services, Inc, please visit or contact our Boston office at 617-502-3000. For more information about Integrated Healthcare, LLC, please visit or contact 617-502-3000.
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GreenWood International Insurance Services, Inc
Heather Bruce

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