New Incontinence Reference Book by Diane Newman Wins National Mature Media Award

Concord, NH, June 17, 2009 --(PR.com)-- Managing and Treating Urinary Incontinence, Second Editon, a new book by Diane K. Newman RNC, MSN, CRNP, FAAN with Alan J. Wein, M.D., Ph.D. (hon), has won a bronze award in the 2009 National Mature Media Awards. The awards, which are organized into ten major subject divisions, are presented by the Mature Market Resource Center, a national clearinghouse for older adult programs.

The National Mature Media Awards is the largest awards program of its kind to recognize the nation’s best advertising, marketing and educational materials produced for older adults. The awards program is open to all those involved in the production of materials for adults age 50 and over. Entries for the 2009 National Mature Media Awards program were judged by panels of experts in the field of senior marketing and communications. The judges scored the entries by division and category on a scale of one to 100. The judges’ scores were then totaled and averaged. Gold, Silver, Bronze, and Merit prizes were awarded based on these scores.

Managing and Treating Urinary Incontinence, Second Edition has been called the most definitive resource on incontinence available to professionals. This trusted resource teaches diverse and effective strategies for assessing, managing, and eliminating urinary incontinence in all care settings. The book is being sold through SeekWellness.com at http://www.seekwellness.com/mystore/index.php?productID=306.

According to Ms. Newman,”incontinence is not an inevitable part of aging, nor is it untreatable once it develops. The inability to control urine is one of the most unpleasant and distressing problems from which a person can suffer, often causing isolation, depression and physiological problems. UI is not only a burden on the patient, but for family caregivers and the community as well. It is the major reason aging parents are put into nursing homes. The new edition of my book, Managing and Treating Urinary Incontinence, will help professionals, patients, and caregivers assess and understand the problem and offer multiple methods for lessening its impact.”

Managing and Treating Urinary Incontinence presents a full range of treatment options, explaining how each method works and who benefits most from its use. In pragmatic, easy-to-understand language, readers will learn essential information about

the anatomy and physiology of the lower urinary tract and pelvic floor
the types and causes of incontinence and overactive bladder
the impact of bowel dysfunction on incontinence
the value of incontinence education and self-care techniques
the efficacy of behavioral treatments, such as bladder retraining and toileting programs
the role of drug therapy and surgery in managing incontinence Managing & Treating Urinary Incontinence is cited in the newly revised F-Tag 315 regulations for incontinence and is a prime resource for keeping facilities in compliance. The second edition provides expanded content on surgical interventions and pelvic organ prolapse, the latest information on overactive bladder and incontinence drug therapy, and a glossary of clinical terminology. An accompanying CD-ROM contains new patient teaching tools, detailed assessment forms, and useful care plans for 12 common incontinence scenarios.

With this comprehensive guidebook, nursing staff can measurably improve the independence of residents in longterm care facilities, and managers will be able to reduce facility costs and staff burden. This book is a must-have for nurses, medical directors and nursing home administrators, incontinence specialists, occupational therapists, physical therapists, primary care physicians, social workers, and other health care professionals who work with older adults.

What others are saying about Managing and Treating Urinary Incontinence:

"An outstanding piece written by two of the foremost world's experts. This should form the foundation for a very much needed ‘core curriculum’ in incontinence for the primary care provider," says Matt T. Rosenberg, M.D., Director, Mid Michigan Health Centers and President, Urologic Health Foundation.

Jean F. Wyman, Ph.D., A.P.R.N., GNP-BC, FAAN, Professor and Cora Meidl Siehl Chair in Nursing Research and Director, Minnesota Continence Associates, University of Minnesota School of Nursing stated, "This is an outstanding and comprehensive resource for both the new and experienced clinician involved in continence care.… This book is packed with practical information ranging from assessment instruments, care plans, patient education handouts, to lists of support groups, consumer organizations, and product manufacturers. It is highly recommended for nurses, physicians, physical therapists, and occupational therapists involved in establishing continence programs. It belongs in every long-term care facility and hospital."

Diane K. Newman, RNC MSN, CRNP FAAN, a certified nurse practitioner, is Co-Director of the Penn Center for Continence and Pelvic Health, Division of Urology, University of Pennsylvania Medical Center in Philadelphia and an Instructor in the School of Medicine at the University of Pennsylvania. Ms. Newman is an internationally known speaker on the topic of urinary incontinence and the use of devices and products for the management of incontinence.

Wellness Partners, LLC was formed in 2001 by a group of healthcare professionals who want to put the “heart” back into healthcare. They hope to empower consumers and form partnerships with them to change the health care system through education, interaction and support. Most importantly, they want the consumer to seek wellness always. Seek Wellness, LLC was formed in January 2008 to develop, manage and maintain SeekWellness.com.

Access their web sites at:
· www.seekwellness.com
· www.sephiaschoice.com
· www.ContinenceNurse.net

For more information, contact Josee Archer at 800 840-9301.

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