Calloway's Nursery Garners Innovator of the Year Award from Garden Center Magazine

Fort Worth, TX, June 18, 2009 --(PR.com)-- Calloway’s Nursery earned the Innovator of the Year Award from Garden Center magazine for the company’s marketing efforts.

Calloway’s Nursery is one of four companies in the nation to receive a 2009 Innovator of the Year Award from Garden Center magazine. In addition to the honor, the company was also featured in the June issue of the magazine.

“Calloway’s has always had a friendly, hard-working staff,” Yale Youngblood, Garden Center editor, remarked. “But its recent push to better link with its market has clearly struck a chord with customers and potential customers.”

Some of these marketing initiatives include the development of a free Garden Club where members receive special discounts, coupons, and exclusive news; gardening events that provide a free, fun, and learning environment for children during the summer months; and various gardening contests and promotions.

“We are honored to receive this award from an industry publication for our continued marketing achievements,” Kimberly Bird, Vice President of Retail Marketing said. “We have continually worked to position Calloway’s Nursery as the garden center of choice in the Dallas, Fort Worth, and Houston markets, and it is rewarding to be recognized for these efforts.

Calloway’s and Cornelius Nurseries is a 19-store garden center chain serving the Dallas, Fort Worth and Houston markets. The company strives to make gardening fun, easy and successful for customers by offering expert advice from Texas Certified Nursery Professionals; store environments that are educational and easy to shop; weekly gardening clinics that serve both novice and expert gardeners; displays and instructions to aid gardeners with design and color development in their yards; and a product selection of the best plant varieties available. For more information, visit www.mytexasgarden.com.

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