Catch Enters Chinese Market with HotFrog Hong Kong

Sydney, Australia, June 18, 2009 --(PR.com)-- Catch, an online division of Reed Business Information, today announced the launch of Hotfrog Hong Kong (www.hotfrog.hk). The website is the 31st incarnation of the globally successful online business directory, and marks Hotfrog’s first Chinese site.

Published in Chinese and English, Hotfrog Hong Kong contains more than 150,000 local business listings, and growing. Hotfrog is based on a self-serve system that allows businesses to update their information as often as they wish, and select the areas in which their business is listed on the website.

“China has a rapidly developing online market and Catch is excited to contribute to this with a product that has seen great successes in similar online climates,” said Managing Director Andrew Dent. “So far response to the concept has been outstanding, and Catch has plans for Hotfrog’s continued expansion into other markets throughout 2009 and 2010,” Dent said.

For users, Hotfrog Hong Kong provides a means to locate Hong Kong suppliers of products and services ranging from hairdressers and dry cleaners, to car dealerships and proefessional services. For Hong Kong-based companies, Hotfrog offers the opportunity for free promotion of their products and services online, to an audience of actively searching consumers. Hotfrog business listings include a company description, contact details, and the permission to add an unlimited number of press releases detailing a company’s product and services.

Hotfrog sites operate in a variety of languages in countries across 5 continents, including the UK, the USA, Germany, Australia, Brazil, India, France, Mexico, and Singapore. Locations for other Hotfrog sites can be found on the Hotfrog Hong Kong homepage (www.hotfrog.hk).

About Catch:
Catch (www.catch.com.au) is an online division of Reed Business Information Australia (RBI) and manages a growing portfolio of business-to-business and business-to consumer websites, including global business directory Hotfrog.

For more information:
Janet Pech
Public Relations Manager
Ph: +61 2 9422 2920
E: janet@catch.com.au
www.hotfrog.hk

www.catch.com.au

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