Boca Raton, FL, June 21, 2009 --(PR.com
)-- ion interactive, the leading provider of post-click marketing services and software, today announced a range of new, advanced features on its LiveBall platform. The combination of sophisticated technology, strategic leadership and consistent client conversion rates over 4 times the industry average continues to keep ion interactive on the forefront of post-click marketing globally.
“Particularly now, marketers need to demonstrate a clear ROI from every dollar they spend,” said Scott Brinker, ion’s President and CTO, “These enhanced features improve accountability, flexibility and deepen respondent engagement.”
advanced “code-less” form customization
With enhanced features for design and functionality, users can easily create forms in LiveBall that are far more sophisticated than traditional marketing automation systems - all without coding or IT involvement. With the WSIWYG editor, users can instantly set relational dependancies to individual data fields. For example, if “US” is country selected, then “state” is required. In addition, users can easily customize form appearance, including size, number of columns, corner style and more.
Excel reporting with superior analytics:
Beyond simply conversion, LiveBall’s clear, easy-to-read Excel reports show user segmentation, respondent tags and how behavioral actions impact conversion rate. Schedule and export reports in Excel or PDF formats to circulate to management or clients. Run reports immediately and/or save for scheduled reports to be emailed to specified recipients.
click auditing for suspicious clicks:
Need peace of mind that your advertising dollars are paying for legitimate clicks? Easily generate a click audit report to share with search vendors. Analyze each campaign or traffic source in HTML or Excel formats including IP address, and referrer URL. Provides a quick check-and-balance for paid advertising.
track social content results:
By popular request, users can now better organize and monitor results from Social Content by specifying traffic sources for media such as Del.icio.us, Digg, Facebook, Flickr, LinkedIn and Twitter.
analyze by daypart:
New analytics gauge on performance pages shows respondents and conversions for each day and hour.
email export integration:
New email export format provides easy integration with packages like Aprimo.
about ion interactive
ion interactive is the leading provider of post-click marketing services and software. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion interactive founders Scott Brinker, Justin Talerico and Anna Talerico are the authors of “Honest Seduction: Using Post-Click Marketing to Turn Landing Pages Into Game Changers.”