Dennis Yu Attending SMX Singapore as Guest Speaker and Moderator, July 2nd-3rd
Mr. Yu, a frequent speaker on the international circuit, will be speaking on both days of SMX and moderating a panel. His first panel, titled "Performance Metrics For The Boss," will focus on the importance of actionable insight over simply generating meaningless reports. This session is based around the core focus of his company, Blitzlocal LLC, and his personal motto of metrics, analysis, action.
Also on the agenda for Dennis Yu is PPC Bootcamp on July 3rd at 2pm, located on Level 22, Main Plenary. Here, He will be discussing how to optimize landing pages. A long time veteran in PPC marketing, Dennis has over 8 years of experience with companies like March of Dimes, American Airlines, and Equifax, even managing 80% of Yahoo's search engine marketing budget. Now the CEO of Blitzlocal, the company manages business PPC accounts. Dennis will kick off the morning by moderating the first PPC bootcamp session between Peter Zapf and Mona Elesseily, starting at 11:45am and ending at 1pm on Level 21.