OpticsPlanet Named as One of America’s Top Online Retailers

OpticsPlanet, Inc. continues its impressive growth with 2008 sales rising into the top 200 of online retailers in U.S.

Northbrook, IL, June 24, 2009 --(PR.com)-- OpticsPlanet, Inc., the largest specialized retailer of sport optics, tactical and military gear, binoculars, microscopes, telescopes, rifle scopes, and sunglasses, announced today that for the third consecutive year it has been ranked among the top 500 retail websites based on annual sales.

The 2009 edition of Internet Retailer’s Annual Top 500 Guide, which ranks America’s largest online retailers, ranked OpticsPlanet, 62nd among web only merchants. The guide features some of the most respected and successful ecommerce giants on the internet including Netflix, Zappos, Dell and Newegg.com. The list also includes the web sales of large brick and mortar retailers such as Best Buy, Staples, Office Depot and Walmart. In the overall rankings, OpticsPlanet, Inc. was ranked as the 197th largest online retailer, rising from 220 in last year’s survey of the industry.

Perhaps even more impressive, given the state of the economy, OpticsPlanet.com was ranked 29th in sales growth among web only retailers. Sales grew 31.93% to $51.2 million in 2008. OpticsPlanet’s five year annual sales growth stands at a stellar 363.2%.

“I am thrilled that our company has once again been recognized and included on a list of such exceptional companies,” CEO Mark Levitin explains, “I am very proud of OpticsPlanet and the continued hard work and dedication of our great employees. Our mission, to delight and satisfy our customers by offering a incredible selection of high quality products at great prices is being achieved every day, and is the driving force in our success.”

“OpticsPlanet excels in serving our customers by ensuring that every employee has been thoroughly trained on our products. Our product category experts regularly educate and test our staff on the use of our products and are always available to answer any questions our customers may have.” Levitin continued.

In 2008, OpticsPlanet continued to expand its availability and response to customers through multiple channels, integrating social media efforts into its already extensive customer service methods. The site also features live chat, interactive product discussion forums, customer and expert reviews, how-to articles, buying guides, gift guides, and various other expert advice pages..

Internet Retailer's Top 500 Guide is the definitive report on ecommerce websites. The annual guide features directory profiles and ranks the 500 largest e-retailing businesses based on annual online revenues.

About OpticsPlanet, Inc.: Founded in 1999, OpticsPlanet, Inc. has quickly become one of the world's leading online retailers with targeted niche stores specializing in sport optics, tactical and military gear, binoculars, microscopes, telescopes, rifle scopes, and designer sunglasses. Based outside of Chicago, in Northbrook Illinois, the company operates a network of multiple online stores: OpticsPlanet.com, Shoptics.com, Tactical-Store.com, EyeWearPlanet.com, RadarGuns.com, Microscopes.com, Night-Optics.com and other online stores.

Dax Miller