TreeHouse Interactive Selected to Build Supplier Portal for VacationRoost

TreeHouse Interactive’s Reseller View™ Partner Relationship Management (PRM) Solution to Scale Supplier Recruitment and Communication.

Salt Lake City, UT, June 25, 2009 --( TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced VacationRoost, the leading online marketplace for professionally managed vacation rentals, has selected its Reseller View PRM solution to power the newly launched Supplier Portal available to VacationRoost partners. The portal will enable fast access to the important information needed to maximize program participation. It will benefit VacationRoost by automating key business processes, improving data quality across all partners and enabling better communication with suppliers.

“Creating a supplier portal is exactly what we needed to scale our business,” said Julian Castelli, CEO of VacationRoost. “We have automated the mundane so we can focus on the value-added portions of our supplier relationships. We can now communicate much more effectively with our suppliers and get what we need from them to increase bookings. TreeHouse has also been great about helping us tweak and improve the portal as we come up with new ideas.”

“VacationRoost is a leader in its space,” said Erich Flynn, CEO of TreeHouse Interactive. “With over 800 partners they could not afford to manage those relationships manually. They gave us some very unique requirements for their portal solution that I’m happy we were able to meet or exceed with our Reseller View PRM solution. In this economy we’re finding more and more industry leaders are turning to us to improve their partner relationships, increase sales via their partner networks and ultimately automate their partner programs. This enables cost savings and helps to better scale programs for growth.”

VacationRoost’s Reseller View solution includes supplier portals with advanced document management, training, email communication, and other functionality. More information on Reseller View can be found at

About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance and industry-leading ROI. For more information, visit

About VacationRoost
With more than 100,000 vacation rental units in 84 destinations across North America, offers the largest selection of professionally managed vacation rentals available on the Web. Travelers can search, compare and book their vacation rental online, or work with an experienced travel specialist to find the perfect spot for their vacation. Based in Salt Lake City, UT, VacationRoost’s staff of experienced travel executives is committed to making booking a vacation rental just as easy and competitively priced as booking a hotel room online.

Contact / TreeHouse Interactive
Denise Nelson, Ventana Public Relations