Orlando, FL, June 27, 2009 --(PR.com
)-- Channel Intelligence, Inc. (CI) today released data indicating that both traffic and sales activities on its Ad Network is outpacing the growth of the overall eCommerce industry. A leading eCommerce solutions provider that manages the advertising and syndication of products across the Web for hundreds of the world’s best-known retailers and manufacturers, CI also operates its own proprietary manufacturer advertising network called the CI Ad Network. The company’s detailed analytics capabilities provides insight into category performance across this network, with traffic and sales data showing increases, while retail category performance from other online shopping mediums are dropping, holding steady or only showing modest recoveries year-to-date.
The CI Ad Network is a where-to-buy solution that enables consumers researching products on manufacturers’ websites the ability to directly click-to-purchase products on retail web sites. Examining data from CI’s Ad Network between January and May 2009, the following categories averaged positive month-over-month gains: Appliances saw an 11 percent increase in traffic and a 25 percent increase in sales, Health Aids and Medicine achieved a 23 percent increase in traffic and 34 percent in sales, Baby and Safety Products’ 1 percent increase in traffic garnered 14 percent more in sales, while Lawn and Garden’s seasonal traffic spike of 81 percent sustained an even bigger 92 percent increase in sales month-over-month.
These increases contrast sharply with the online retail economy’s performance as a whole. According to ComScore’s State of the U.S. Online Retail Economy in Q1 2009, online consumer sales have remained flat through the first quarter of this year. This leveling off is significant considering that 2003-2007 saw over 20 percent growth each year, declining to eight percent in 2008 before dipping to zero growth so far this year.
“The increases we’re seeing through our Ad Network are indicative of consumers choosing to research and make their purchase via trusted channels like manufacturer web sites,” explained Alan Fulmer, Co-Founder and EVP of CI. “Our current and past surveys conducted in conjunction with Forrester Research shows that a significant number of consumers start their product search on manufacturers’ web sites looking for both product information and retail purchase options. In a down economy, consumers are very selective in their product purchases which we believe benefits brand conscious manufacturers with a loyal customer base. With the Ad Network, we can quickly help manufacturers and retailers capitalize and convert those consumers who are ready to buy.”
Manufacturers and retailers interested in learning more about the CI Ad Network are encouraged to visit http://www.channelintelligence.com/cian/index.html. Inquires can also be mailed to firstname.lastname@example.org.
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at http://www.channelintelligence.com.
Channel Intelligence, Inc.