Why etailers Should Target Customers Ignoring Anniversary Gift Traditions

An It's In The Stars anniversary gift survey found 56% of couples ignore traditional gift customs and give their partners what they want at the time, which provides exciting opportunities for etailers to tap this market.

Sydney, Australia, June 29, 2009 --(PR.com)-- According to director of It's In The Stars, Elizabeth Ball, with the majority of couples ignoring wedding anniversary gift list tradition and instead selecting gifts that their partners want, retailers have an excellent opportunity to suggest left-field gift ideas to reach these customers.

"Ecommerce sites can definitely benefit from adding an Anniversary Gift Ideas category to their product list," said Elizbeth Ball.

"So many people want to give their partner what they want. These items, whether they're iPods or storage solutions, are unlikely to be on the traditional anniversary list. However, hardly anyone follows the modern anniversary gift idea list, either,” she said.

While 14% celebrate their anniversary by going out for dinner and 12% go away for the weekend, only 5% have given the traditional gift for every wedding anniversary, with twice as many (10%) stopping the custom after the first few anniversaries. A tiny 1% follow the modern anniversary gift list custom.

“Because it’s new, and most paper-related items are inexpensive, many couples do hunt for an interesting paper-based gift for their first wedding anniversary together,” Elizabeth said.

Paper-related gift ideas could include a book, novel, photo album, chart, map, plane ticket, hotel voucher, astrology report, romantic letter, share certificate, or a voucher for an experience, for example.

"People are most likely to give something paper-related for the first anniversary and since 46% would like to give and/or receive gift certificates for an anniversary gift, that's another opportunity for etailers," said Elizabeth Ball.

It's In The Stars at www.itsinthestarsonline.com produces beautifully designed hardcover astrology reports for couples and parents for gift occasions including anniversaries, birthdays, christenings, Christmas, engagements, new babies, Mothers Day, Valentines Day and weddings.

It's In The Stars
Elizabeth Ball
+61 414 229 338